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Tools, Templates and Links

1.1.0 - What We'll Cover

3 mins

1.1.1 - Creating Content For Your Agency

3 mins

1.1.2 - Should I Pick a Niche For My Agency?

4 mins

1.1.3a - Building Case Studies

11 mins

1.1.3b - Building Customer Success Stories

22 mins

1.1.4a - Creating Service Pages

14 mins

1.1.4b - Copywriting Tips for Agency Websites

1.1.5 - Getting Reviews For Your Agency

10 mins

1.1.6 - Getting Testimonials For Your Agency

7 mins

1.1.7 - Take Professional Photos

3 mins

1.1.8 - Cleaning Social Accounts

5 mins

1.1.9 - Why You Need to Create Content

9 mins

1.10 - Defining Your Target Client

13 mins

1.1.11 - Building Content By Journey Stage

13 mins

1.1.12 - Generating Content Topics (Tactic #1)

16 mins

1.1.13 - Generating Content Topics (Tactic #2)

12 mins

1.1.14 - Generating Content Topics (Tactic #3)

10 mins

1.1.15 - How to Find Writers

6 mins

1.1.16 - Using Content Outlines

3 mins

1.1.17 - Building a Process for Content Creation

5 mins

1.2.0 - What We'll Cover

4 mins

1.2.1 - Setting Up Custom Audiences

23 mins

1.2.2 - The Ad Funnel Revisited

9 mins

1.2.3 - Value Mapping

6 mins

1.2.4 - The Types of Campaigns

4 mins

1.2.5 - "Cold" Audience Campaigns

28 mins

1.2.6 - "Cold" Campaign Examples

16 mins

1.2.7 - Top Funnel Ad Campaigns

11 mins

1.2.8 - Mid Funnel Ad Campaigns

8 mins

1.2.9 - Mid Funnel Ads - The Webinar Process

2 mins

1.2.10 - Mid Funnel Ads - Building Webinars

17 mins

1.2.11 - Mid Funnels Ads - Landing Pages

22 mins

1.2.12 - Mid Funnel Ads - Email Sequences

44 mins

1.2.13 - Mid Funnels Ads - Webinar Ads Review

19 mins

1.2.14 - Bottom Funnel Ads

5 mins

1.3.0 - What We'll Cover

2 mins

1.3.1 - Setting Up Facebook Business Manager

4 mins

1.3.2 - Setting Up Business Manager Assets

8 mins

1.3.3 - Campaign Structure Overview

4 mins

1.3.4 - Performance Tab

9 mins

1.3.5 - Analyzing Demographic Breakdowns

10 mins

1.3.6 - Custom Audiences

8 mins

1.3.7 - Creating Lookalike Audiences

5 mins

1.3.8 - Setting up Your Pixel

3 mins

1.3.9 - Conversion Events

8 mins

1.3.10 - Understanding The Customer Experience Timeline

5 mins

1.3.11 - Campaign Structure

7 mins

1.3.12 - Testing Philosophy

8 mins

1.3.13 - Live Campaign Demo

25 mins

1.3.14 - Analyzing Results

15 mins

1.3.15 - Creating Campaign Angles

8 mins

BONUS - Campaign Budget Optimization (CBO)

6 mins

BONUS - Adding New Ads to Ongoing Campaigns

5 mins

Tools, Templates, SOPs and Links

1.6.1 - Intro to Cold Outreach

11 mins

1.6.2 - Prospecting - 4 Methods

3 mins

1.6.3 - Prospecting - Google Search

21 mins

1.6.4 - Prospecting - LinkedIn Sales Navigator

15 mins

1.6.5 - Prospecting - BuiltWith

11 mins

1.6.6 - Prospecting - GrowBots

13 mins

1.6.7 - Cleaning Your Prospecting List

14 mins

1.6.8 - Connecting on Social Media

12 mins

1.6.9 - Building Value Propositions

24 mins

1.6.10 - Writing Outreach Emails

25 mins

BONUS - The Brand Deck

5 mins

BONUS - Using Automation Tools

9 mins

BONUS - Offshoring This Work

8 mins

BONUS - Video Pitch Example #1

3 mins

BONUS - Video Pitch Example #2

24 mins

BONUS - How to Write "1 to 1" Pitches

9 mins

BONUS - Building Your Agency's Outbound Pipeline (Live Consulting)

18 mins

2.1 - The Consultation Process

11 mins

2.2 - Prepping for a Consultation

12 mins

2.3 - Anatomy of High Converting Consultations

18 mins

BONUS - Live Sales Call Example

3.0 - The Closing Process Overview

2 mins

3.1 - The Researching Process

5 mins

3.1.1 - Using Client Notes

6 mins

3.1.2 - The "Top 10" Analysis

3 mins

3.1.2.1 - The "Top 10" - Crawler Analysis

8 mins

3.1.2.2 - The "Top 10" - Ahrefs Analysis

11 mins

3.1.2.3 - The "Top 10" - Topical Analysis

7 mins

3.1.2 - Finalizing The Top 10

3 mins

3.2 - The Pricing Overview

3 mins

3.2.1 - How to Price a Contract

18 mins

3.2.2 - Populating the Pricing Template

10 mins

3.2.3 - Sending Your Pricing + Top 10

2 mins

BONUS - Real Pricing Example #1

12 mins

BONUS - Real Pricing Example #2

10 mins

BONUS - Real Pricing Example #3

12 mins

4.1 - When to Use Proposals

2 mins

4.2 - The Anatomy of a Perfect Proposal

27 mins

4.1 - Why You Need Contracts

3 mins

4.2 - The Contract Template

5 mins

4 Strategies to Extend Contracts

17 mins

Using the Campaign Wrap Up Report

12 mins

High Ticket Sales - How to Get Bigger Clients

How to Create Great Video From Your Desk

How To Film Yourself on iPhone or Android

The Art of Prospecting: 5 Keys to Sales Mastery

42 mins

Mastering Tonality: How to Capture Attention in 4 Seconds Flat

(1h 09m 59s)

Being a Visionary: The True Secret to Success

54 mins

The Inner Game of Sales: Aligning the Forces that Creating Lasting Results

47 mins

The Straight Line System: The Master Formula for Controlling the Sale

(1h 03m 05s)

The Art of Qualifying: Asking the Right Questions

(1h 15m 45s)

The Presentation: The Power of the Three

(1h 38m 02s)

The Power of Language: Cutting Through to the Close

35 mins

Becoming a Person of Influence: How to Create Customers for Life

35 mins