Tools, Templates and Links
1.1 - Generating Leads: Creating Content for Your Agency
1.1.1 - Creating Content For Your Agency
1.1.2 - Should I Pick a Niche For My Agency?
1.1.3a - Building Case Studies
1.1.3b - Building Customer Success Stories
1.1.4a - Creating Service Pages
1.1.4b - Copywriting Tips for Agency Websites
1.1.5 - Getting Reviews For Your Agency
1.1.6 - Getting Testimonials For Your Agency
1.1.7 - Take Professional Photos
1.1.8 - Cleaning Social Accounts
1.1.9 - Why You Need to Create Content
1.10 - Defining Your Target Client
1.1.11 - Building Content By Journey Stage
1.1.12 - Generating Content Topics (Tactic #1)
1.1.13 - Generating Content Topics (Tactic #2)
1.1.14 - Generating Content Topics (Tactic #3)
1.1.15 - How to Find Writers
1.1.16 - Using Content Outlines
1.1.17 - Building a Process for Content Creation
1.2 - Generating Leads: FB Ads [Strategy]
1.2.1 - Setting Up Custom Audiences
1.2.2 - The Ad Funnel Revisited
1.2.4 - The Types of Campaigns
1.2.5 - "Cold" Audience Campaigns
1.2.6 - "Cold" Campaign Examples
1.2.7 - Top Funnel Ad Campaigns
1.2.8 - Mid Funnel Ad Campaigns
1.2.9 - Mid Funnel Ads - The Webinar Process
1.2.10 - Mid Funnel Ads - Building Webinars
1.2.11 - Mid Funnels Ads - Landing Pages
1.2.12 - Mid Funnel Ads - Email Sequences
1.2.13 - Mid Funnels Ads - Webinar Ads Review
1.2.14 - Bottom Funnel Ads
1.3 - Generating Leads: FB Ads [Execution]
1.3.1 - Setting Up Facebook Business Manager
1.3.2 - Setting Up Business Manager Assets
1.3.3 - Campaign Structure Overview
1.3.5 - Analyzing Demographic Breakdowns
1.3.7 - Creating Lookalike Audiences
1.3.8 - Setting up Your Pixel
1.3.9 - Conversion Events
1.3.10 - Understanding The Customer Experience Timeline
1.3.11 - Campaign Structure
1.3.12 - Testing Philosophy
1.3.13 - Live Campaign Demo
1.3.14 - Analyzing Results
1.3.15 - Creating Campaign Angles
BONUS - Campaign Budget Optimization (CBO)
BONUS - Adding New Ads to Ongoing Campaigns
1.6 - Generating Leads: Cold Outreach (🔜)
Cold Outreach - Video Pitch Example #1
Cold Outreach - Video Pitch Example #2
2.0 - Convincing Leads
2.1 - The Consultation Process
2.2 - Prepping for a Consultation
2.3 - Anatomy of High Converting Consultations
BONUS - Live Sales Call Example
3.0 - Closing Leads
3.0 - The Closing Process Overview
3.1 - The Researching Process
3.1.1 - Using Client Notes
3.1.2 - The "Top 10" Analysis
3.1.2.1 - The "Top 10" - Crawler Analysis
3.1.2.2 - The "Top 10" - Ahrefs Analysis
3.1.2.3 - The "Top 10" - Topical Analysis
3.1.2 - Finalizing The Top 10
3.2 - The Pricing Overview
3.2.1 - How to Price a Contract
3.2.2 - Populating the Pricing Template
3.2.3 - Sending Your Pricing + Top 10
BONUS - Real Pricing Example #1
BONUS - Real Pricing Example #2
BONUS - Real Pricing Example #3
4.0 - Creating Your Proposal
4.1 - When to Use Proposals
4.2 - The Anatomy of a Perfect Proposal
5.0 - Legalizing Your Proposal
4.1 - Why You Need Contracts
4.2 - The Contract Template
Bonus - High Ticket Sales Tips
High Ticket Sales - How to Get Bigger Clients
Bonus - How to Create High Quality Video Content
How to Create Great Video From Your Desk
How To Film Yourself on iPhone or Android
BONUS - Straight Line Sales Method
The Art of Prospecting: 5 Keys to Sales Mastery
Mastering Tonality: How to Capture Attention in 4 Seconds Flat
Being a Visionary: The True Secret to Success
The Inner Game of Sales: Aligning the Forces that Creating Lasting Results
The Straight Line System: The Master Formula for Controlling the Sale
The Art of Qualifying: Asking the Right Questions
The Presentation: The Power of the Three
The Power of Language: Cutting Through to the Close
Becoming a Person of Influence: How to Create Customers for Life
