Tools, Templates and Links
Generating Leads: The Facebook Ad Strategy
2.1 - Installing Google Tag Manager
2.2 - How to install the Facebook Retargeting Pixel with GTM
2.3 - Setting Up Your Conversions in Facebook
2.3.1 - Setting Up FB Event Tracking Through GTM
2.3.2 - Facebook Pixel Purchase and Conversion Tracking with GTM
2.4 - Setting Up Custom Audiences
2.5 - The Ad Funnel Revisited
2.7 - The Types of Campaigns
2.8 - "Cold" Audience Campaigns
2.8.1 - "Cold" Campaign Examples
2.9 - Top Funnel Ad Campaigns
2.10 - Mid Funnel Ad Campaigns
2.10.1 - Mid Funnel Ads - The Webinar Process
2.10.2 - Mid Funnel Ads - Building Webinars
2.10.3 - Mid Funnels Ads - Landing Pages
2.10.4 - Mid Funnel Ads - Email Sequences
2.10.5 - Mid Funnels Ads - Webinar Ads Review
Generating Leads: Creating Content for Your Agency
1.1 - Creating Content For Your Agency
1.1 - Copywriting Tips for Agency Websites
1.2 - Should I Pick a Niche For My Agency?
1.3 - Building Case Studies
1.3.1 - Building Customer Success Stories
1.4 - Creating Service Pages
1.5 - Getting Reviews For Your Agency
1.6 - Getting Testimonials For Your Agency
1.7 - Take Professional Photos
1.8 - Cleaning Social Accounts
1.9 - Why You Need to Create Content
1.10 - Defining Your Target Client
1.11 - Building Content By Journey Stage
1.12 - Generating Content Topics (Tactic #1)
1.13 - Generating Content Topics (Tactic #2)
1.14 - Generating Content Topics (Tactic #3)
1.15 - How to Find Writers
1.16 - Using Content Outlines
1.17 - Building a Process for Content Creation
Generating Leads: Setting Up Your Facebook Ads
Generating Leads: Cold Outreach
Cold Video Sales Pitch - Real Example #1
The Templates
The Service Pricing Template
Bonus - High Ticket Sales Webinar
High Ticket Sales - How to Get Bigger Clients
Bonus - How to Create High Quality Video Content
How to Create Great Video From Your Desk
How To Film Yourself on iPhone or Android
3.4 - Dealing with Campaign Budget Optimization (CBO)
3.5 - Adding New Creative (Ads) to Ongoing Campaigns
