1.1.4b - Copywriting Tips for Agency Websites
Module 7.0 - Agency Lead Generation
Already enrolled?
Sign in to continue learning.
Sign in to continue learning.
Table of contents
1.1 - Creating Content for Your Agency
1.1 - Creating Content for Your Agency
Draft
1.1.0 - What We'll Cover
Draft
1.1.1 - Creating Content For Your Agency
Draft
1.1.2 - Should I Pick a Niche For My Agency?
Draft
1.1.3a - Building Case Studies
Draft
1.1.3b - Building Customer Success Stories
Draft
1.1.4a - Creating Service Pages
Draft
1.1.4b - Copywriting Tips for Agency Websites
Draft
1.1.5 - Getting Reviews For Your Agency
Draft
1.1.6 - Getting Testimonials For Your Agency
Draft
1.1.7 - Take Professional Photos
Draft
1.1.8 - Cleaning Social Accounts
Draft
1.1.9 - Why You Need to Create Content
Draft
1.10 - Defining Your Target Client
Draft
1.1.11 - Building Content By Journey Stage
Draft
1.1.12 - Generating Content Topics (Tactic #1)
Draft
1.1.13 - Generating Content Topics (Tactic #2)
Draft
1.1.14 - Generating Content Topics (Tactic #3)
Draft
1.1.15 - How to Find Writers
Draft
1.1.16 - Using Content Outlines
Draft
1.1.17 - Building a Process for Content Creation
1.2 - FB Ads [Strategy]
1.2 - FB Ads [Strategy]
Draft
1.2.0 - What We'll Cover
Draft
1.2.1 - Setting Up Custom Audiences
Draft
1.2.2 - The Ad Funnel Revisited
Draft
1.2.3 - Value Mapping
Draft
1.2.4 - The Types of Campaigns
Draft
1.2.5 - "Cold" Audience Campaigns
Draft
1.2.6 - "Cold" Campaign Examples
Draft
1.2.7 - Top Funnel Ad Campaigns
Draft
1.2.8 - Mid Funnel Ad Campaigns
Draft
1.2.9 - Mid Funnel Ads - The Webinar Process
Draft
1.2.10 - Mid Funnel Ads - Building Webinars
Draft
1.2.11 - Mid Funnels Ads - Landing Pages
Draft
1.2.12 - Mid Funnel Ads - Email Sequences
Draft
1.2.13 - Mid Funnels Ads - Webinar Ads Review
Draft
1.2.14 - Bottom Funnel Ads
1.3 - FB Ads [Execution]
1.3 - FB Ads [Execution]
Draft
1.3.0 - What We'll Cover
Draft
1.3.1 - Setting Up Facebook Business Manager
Draft
1.3.2 - Setting Up Business Manager Assets
Draft
1.3.3 - Campaign Structure Overview
Draft
1.3.4 - Performance Tab
Draft
1.3.5 - Analyzing Demographic Breakdowns
Draft
1.3.6 - Custom Audiences
Draft
1.3.7 - Creating Lookalike Audiences
Draft
1.3.8 - Setting up Your Pixel
Draft
1.3.9 - Conversion Events
Draft
1.3.10 - Understanding The Customer Experience Timeline
Draft
1.3.11 - Campaign Structure
Draft
1.3.12 - Testing Philosophy
Draft
1.3.13 - Live Campaign Demo
Draft
1.3.14 - Analyzing Results
Draft
1.3.15 - Creating Campaign Angles
Draft
BONUS - Campaign Budget Optimization (CBO)
Draft
BONUS - Adding New Ads to Ongoing Campaigns
1.4 - Cold Outreach (🔜)
1.4 - Cold Outreach (🔜)
Draft
Tools, Templates, SOPs and Links
Draft
1.6.1 - Intro to Cold Outreach
Draft
1.6.2 - Prospecting - 4 Methods
Draft
1.6.3 - Prospecting - Google Search
Draft
1.6.4 - Prospecting - LinkedIn Sales Navigator
Draft
1.6.5 - Prospecting - BuiltWith
Draft
1.6.6 - Prospecting - GrowBots
Draft
1.6.7 - Cleaning Your Prospecting List
Draft
1.6.8 - Connecting on Social Media
Draft
1.6.9 - Building Value Propositions
Draft
1.6.10 - Writing Outreach Emails
Draft
BONUS - The Brand Deck
Draft
BONUS - Using Automation Tools
Draft
BONUS - Offshoring This Work
Draft
BONUS - Video Pitch Example #1
Draft
BONUS - Video Pitch Example #2
Draft
BONUS - How to Write "1 to 1" Pitches
Draft
BONUS - Building Your Agency's Outbound Pipeline (Live Consulting)
Draft Videos
Draft Videos
Draft
1.2.1 - Installing Google Tag Manager
Draft
2.2 - How to Install The Facebook Pixel
Draft
1.2.2 - How to install the Facebook Retargeting Pixel with GTM
Draft
2.3 - Setting Up Your Conversions in Facebook
Draft
2.3.1 - Setting Up FB Event Tracking Through GTM
Draft
2.3.2 - Facebook Pixel Purchase and Conversion Tracking with GTM