1.2 - Generating Leads: FB Ads [Strategy]

This section will cover the Facebook ad tactics you can deploy to find cold traffic and convert it into leads.
1.2 - Generating Leads: FB Ads [Strategy]
1.2.0 - What We'll Cover
4 mins
1.2.1 - Setting Up Custom Audiences
23 mins
1.2.2 - The Ad Funnel Revisited
9 mins
1.2.3 - Value Mapping
6 mins
1.2.4 - The Types of Campaigns
4 mins
1.2.5 - "Cold" Audience Campaigns
28 mins
1.2.6 - "Cold" Campaign Examples
16 mins
1.2.7 - Top Funnel Ad Campaigns
11 mins
1.2.8 - Mid Funnel Ad Campaigns
8 mins
1.2.9 - Mid Funnel Ads - The Webinar Process
2 mins
1.2.10 - Mid Funnel Ads - Building Webinars
17 mins
1.2.11 - Mid Funnels Ads - Landing Pages
22 mins
1.2.12 - Mid Funnel Ads - Email Sequences
44 mins
1.2.13 - Mid Funnels Ads - Webinar Ads Review
19 mins
1.2.14 - Bottom Funnel Ads
5 mins