1.3 - Generating Leads: FB Ads [Execution]

This section is presented by Renaldo Edmondson, a Blueprint member and Facebook advertising expert. Renaldo will be taking you into his FB ad accounts to show you exactly how to setup these campaigns over his shoulder.
1.3 - Generating Leads: FB Ads [Execution]
1.3.0 - What We'll Cover
2 mins
1.3.1 - Setting Up Facebook Business Manager
4 mins
1.3.2 - Setting Up Business Manager Assets
8 mins
1.3.3 - Campaign Structure Overview
4 mins
1.3.4 - Performance Tab
9 mins
1.3.5 - Analyzing Demographic Breakdowns
10 mins
1.3.6 - Custom Audiences
8 mins
1.3.7 - Creating Lookalike Audiences
5 mins
1.3.8 - Setting up Your Pixel
3 mins
1.3.9 - Conversion Events
8 mins
1.3.10 - Understanding The Customer Experience Timeline
5 mins
1.3.11 - Campaign Structure
7 mins
1.3.12 - Testing Philosophy
8 mins
1.3.13 - Live Campaign Demo
25 mins
1.3.14 - Analyzing Results
15 mins
1.3.15 - Creating Campaign Angles
8 mins
BONUS - Campaign Budget Optimization (CBO)
6 mins
BONUS - Adding New Ads to Ongoing Campaigns
5 mins