An overview of the competitive analysis audit and why it's important.
- It’s important to understand the competitive landscape. Understanding those having success helps us to refine our strategy on what the algorithm is ranking at the keyword level.
- It’s MORE important to NOT OBSESS over competitors. While this is an important exercise, this isn’t an apples to apples comparison. You don’t know what that website’s resources and budget look like. This is an exercise for strategy, not for comparison. Understand how to manage clients who obsess over competitors.
- You don’t need to run this audit for every campaign. For smaller, less competitive (lower retainer clients), you can skip this one. This is a “perceived value” deliverable for most clients.
- Use a combo of in house and offshore. There’s a template that should be filled out by a VA and a strategy deck that should be built in house by an SEO analyst.