Data analysis overview

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NOTES: 
  • Data tells a story we need to listen to. Looking at Analytics data tells us a lot about past performance that the client CAN NOT (or did not) tell us
  • We’ll be looking at GA, GSC and Ahrefs. Looking at a variety of data sources cross walked against each other gives us an accurate picture of performance
  • Using Data Studio to report. Data Studio is a (FREE) powerful visualization platform that pulls in data from various sources and allows us to build interactive reports. We use it for everything and it will be a cornerstone of all reporting in this course

Module 1.2 - Kickoff Data Analysis

Look at Analytics data to tell us how to properly start your SEO campaign.

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