📝 VIDEO NOTES:
So important, often overlooked.
I find a lot of agencies glaze over the “on page” process because it’s not overly sexy and honestly, it’s a lot of work.
These factors still matter, more now than ever.
The scope of what falls under “on page” has grown rapidly as SEO has progressed. It’s not enough to just change page titles and metas, we have to analyze the overall context and targeting of a page.
It’s our job to make sure every page delivers the proper experience for a given keyword search.
This pushes outside the scope of SEO (slightly) into technical and UX to make sure a page is optimized perfectly. We have a system to do this which we will be covering in detail in this module.