The Sheets template in this module is based on Kevin Indig's "True Internal Page Rank" model for optimizing a site's internal linking structure.
The gist of the TIPR model is to balance three internal ranks between your pages:
- Internal links in (pagerank)
- Internal links out (cheirank)
- External backlinks in
To evenly spread authority throughout your site, by adding new internal inlinks / outlinks where needed.
For more background on the TIPR model, check out: