3.1 - Content Audit Overview

📝 VIDEO NOTES:

Analysis of “content” side of your site
Using the data from the WQA we can analyze performance of content to can “prune”, improve, remove, merge or update pages to increase traffic.

This has a number of benefits…
  • A consolidation of equity into better pages
  • Improved crawl budget and visits from Google (more trust and consideration from search engines)
  • Improved targeting and focus of your content / messaging
  • More conversions and better UX for visitors
  • Maintain the quality, relevance and accuracy or your website and brand messaging

Module 3.1 - Content Audit

Increase crawl budget, indexation and visits from Google by "pruning" your content.

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