3.1.4 - Content Audit Over Shoulder (Example 1)


Publish date - use 6 months
Anything less is too soon, just leave it as it is.

How much is “good” traffic?
You need to look at sites holistically and relatively. On site sites, 100 visits/year is a lot, some it’s not a lot. Set that threshold based on what you feel is “good traffic”.

What is a “good” engagement rate?
Looking at bounce rate, avg top on page and sessions (losing or gaining) as a means to gauge the impact of that content on an organic visitor. You also need to set these thresholds accordingly.

Module 3.1 - Content Audit

Increase crawl budget, indexation and visits from Google by "pruning" your content.

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