Module 3.3 - Content Strategy and Campaigns

Tools, Templates and Links
3.3.0 - Intro to the Content Module
9 mins
3.3.1 - Developing Audience Personas
24 mins
3.3.2 - Overview of Content Workbook
10 mins
3.3.2.1 - SERP Intent Deep Dive
17 mins
3.3.2.1 - SERP Intent Webinar (bonus)
41 mins
3.3.2.2 - Breaking Down Page Types
12 mins
3.3.2.3 - Diving Into Content Tactics
15 mins
3.3.2.3 - Intent + Page Type + Content Tactic
15 mins
3.3.2.4 - Framing Keywords
25 mins
3.3.2.5 - Page Level SEO Recs
24 mins
3.3.3.1 - Updating Existing Content
23 mins
3.3.3.3 - How to Do Topical Research With SEMrush
14 mins
3.3.4 - Content Strategy Deck
7 mins
3.3.5 - More on Page Level SEO Recs
16 mins
3.3.6 - Ongoing Content Management
7 mins
3.3.7 - The Full Process Reviewed
10 mins
BONUS - How to Write Page Titles & Meta Descriptions
BONUS - Over The Shoulder Content Formatting Tips
11 mins
BONUS - LIVE Client Meeting