Content is a HUGE part of SEO success.
- Gives us “linkable” assets and outreach tools to grab more links, build relationships with influencers and topical authority in a field.
- Builds out depth / topical relevance on a website for additional structure, improved UX.
- Gives us shareable / promotable assets that people actually care about (social, email, etc) and differentiate your brand from others.
- Gives us an opportunity to rank for additional keywords (top, mid and bottom funnel), quickly as well.
- Gives us an ongoing deliverable / value add to extend contract value with clients. It’s a tangible asset that clients of all sophistication levels understand and place value on.