Learn the SEO "Blueprint" from proven experts.

Scale your SEO practice with our SOPs, tools, templates and video trainings.

The Blueprint Training [FULL]

EVERYTHING YOU SEE ON THIS PAGE IS INSIDE HERE. All the templates, trainings and SOPs listed below - for a discounted price.
View bundle $2,999

Module 1.1 - Campaign Onboarding

A deep review of how to start an SEO campaign. We'll cover the communications and questions to ask to onboard a new client or campaign.
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Module 1.2 - Kickoff Data Analysis

A custom Google Data Studio dashboard that pulls through all the data you need to begin an SEO campaign.
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Module 1.3 - Competitive Analysis

A deep look at the competition your website faces and a detailed process + audit to analyze them.
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Module 1.4 - Project Management

A Google Sheets project management framework, built specifically for SEO agencies and customizable to your workflow.
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Module 1.5 - Analytics Auditing

An automated audit that reviews your setup and potential errors within your analytics platforms. A great add on deliverable for client work.
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Module 2.1 - Website Quality Audit

A proprietary audit and tool we built to understand the quality of a website and make actionable changes accordingly.
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Module 2.2 - Technical SEO Audits

This module is taught mostly by Rodrigo Stockebrand, Amazon Music's global SEO lead. He dives deep into his audit process, templates, data viz techniques and applied machine learning to large data sets to help analyze enterprise level websites.
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Module 2.3 - Keyword Research for EXISTING Pages

There's an absurd amount of keyword research data floating around. Let's simplify that.
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Module 2.4 - Target Pages

Find the low-hanging fruit on a client's site, using our framework + Sheets template.
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Module 2.5 - On Page Analysis

Learn how we map out on-page needs for a client site. Includes a Sheets template checklist and project plan breakdown.
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Module 2.6 - Internal Link Optimization

An automated Sheets template, based on Kevin Indig's TIPR model, to identify pages on your sites in need of internal links.
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Module 3.1 - Content Audit

Maximize the organic performance of your content - for both visitors and search engines.
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Module 3.2 - KW Research / Gap Analysis [NEW Pages]

Generate an endless supply of content ideas for your clients, by finding keyword gaps between them and their competitors.
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Module 3.3 - Content Strategy and Campaigns

The most in depth content marketing training on the planet. Learn how to create content that RANKS for your clients, consistently. 
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Module 4.3 - Link Building: In-House

100+ actionable videos detailing how to build links in every niche, at scale. Get access to project management templates, emails + prospecting lists (formerly WEBRIS).
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Module 5.1 - Monthly SEO Reporting

The agency standard for monthly client reporting. A 14 page, customizable solution to track campaign progress, traffic, revenue and KW growth. 

Module 5.2 - Local SEO Monthly Reporting

A local Data Studio report like no other.  Blending together data from GMB, GA and GSC to show an end-to-end view of your local funnel.

Module 5.3 - Agency Pulse Reporting

A single dashboard report that keeps track of all your client campaigns. Keep a bird's eye view on issues and progress.

Module 5.4 - Campaign Wrap Up Report

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Module 6.0 - Agency Sales (Attracting & Closing Clients)

How to generate inbound leads for your agency, sell them on the right services and close them with perfect proposals.
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Module 7.0 - Agency Staffing, Hiring, Pricing and More

Everything you need to know about hiring, training and managing your agency's staff, profitably.
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