Learn the SEO "Blueprint" from proven experts.

Scale your agency with our SOPs, templates and video trainings

Module 1.1 - Campaign Onboarding

A deep review of how to start an SEO campaign. We'll cover the communications and questions to ask to onboard a new client or campaign....

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Module 1.2 - Kickoff Data Analysis

Data tells a story we need to listen to. We'll be looking at Analytics data to tell us how to properly start your SEO campaign....

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Module 1.3 - Competitive Analysis

A deep look at the competition your website faces and a detailed process + audit to analyze them.

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Module 1.4 - Project Management

Stay on top of your clients, tasks, and deliverables.

View course $499

Module 2.1 - Website Quality Audit

A proprietary audit and tool we built to understand the quality of a website and make actionable changes accordingly.

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Module 2.2 - Technical SEO Audits

This module is taught mostly by Rodrigo Stockebrand, Amazon Music's global SEO lead. He dives deep into his audit process, templates, data viz techniques and...

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Module 2.3 - Keyword Research for EXISTING Pages

There's an absurd amount of keyword research data floating around. Let's simplify that.

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Module 2.4 - Target Pages

Find the low-hanging fruit on a client's site, using our framework + Sheets template.

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Module 2.5 - On Page Analysis

Learn how we map out on-page needs for a client site. Includes a Sheets template checklist and project plan breakdown.

View course $199

Module 3.1 - Content Audit

Maximize the organic performance of your content - for both visitors and search engines.

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Module 3.2 - KW Research / Gap Analysis [NEW Pages]

Generate an endless supply of content ideas for your clients, by finding keyword gaps between them and their competitors.

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Module 4.1 - Link Prospecting & Outreach

100+ actionable videos detailing how to build links in every niche, at scale. Get access to project management templates, emails + prospecting lists (formerly WEBRIS).

View course $999

Module 5.1 - Monthly SEO Reporting

The agency standard for monthly client reporting. A 14 page, customizable solution to track campaign progress, traffic, revenue and KW growth.

View course $99

The Blueprint Training [TRIAL]

A selection of trainings from the full SEO Blueprint package.

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The Blueprint Training [FULL]

Every video training. Every template. Every SOP. Every tool. Slack channel for ongoing support, updates and Q&A.