The Blueprint Training [FULL]
All the templates, trainings and SOPs listed below - for one discounted price.
Module 1.1 - Campaign Onboarding
A deep review of how to start an SEO campaign. We'll cover the communications and questions to ask to onboard a new client or campaign. Leverage our pre-built templates for email, meeting outline and intake questionnaire.
Module 1.2 - Kickoff Data Analysis
Data tells a story we need to listen to. We'll be looking at Analytics data to tell us how to properly start your SEO campaign. The data will be pushed through Google Data Studio for better presentation and data management.
Module 1.3 - Competitive Analysis
A deep look at the competition your website faces and a detailed process + audit to analyze them.
Module 1.4 - Project Management
Stay on top of your clients, tasks, and deliverables.
Module 2.1 - Website Quality Audit
A proprietary audit and tool we built to understand the quality of a website and make actionable changes accordingly.
Module 2.2 - Technical SEO Audits
This module is taught mostly by Rodrigo Stockebrand, Amazon Music's global SEO lead. He dives deep into his audit process, templates, data viz techniques and applied machine learning to large data sets to help analyze enterprise level websites.
Module 2.3 - Keyword Research for EXISTING Pages
There's an absurd amount of keyword research data floating around. Let's simplify that.
Module 2.4 - Target Pages
Find the low-hanging fruit on a client's site, using our framework + Sheets template.
Module 2.5 - On Page Analysis
Learn how we map out on-page needs for a client site. Includes a Sheets template checklist and project plan breakdown.
Module 3.1 - Content Audit
Maximize the organic performance of your content - for both visitors and search engines.
Module 3.2 - KW Research / Gap Analysis [NEW Pages]
Generate an endless supply of content ideas for your clients, by finding keyword gaps between them and their competitors.
Module 4.1 - Link Prospecting & Outreach
100+ actionable videos detailing how to build links in every niche, at scale. Get access to project management templates, emails + prospecting lists (formerly WEBRIS).
Module 5.1 - Monthly SEO Reporting
The agency standard for monthly client reporting. A 14 page, customizable solution to track campaign progress, traffic, revenue and KW growth.
Tool - The Traffic Projection Tool - Bonus Module
This free Google Sheets + Data Studio template forecasts organic traffic growth of your site over time, using data from Google Analytics + SEMrush.
Webinar - The Cannabis eCommerce Case Study
A deep look at how we layered the "5 Phases" onto ardentcannabis.com for a consulting project. The website's organic traffic and conversions tripled during that time period.