This is OPTIONAL - we prefer to do it in order to get a specific deep dive into the client's expectations of content. However, if you feel like you got this information during the beginning onboarding process, you can skip this.
Starting Content
Managing Project Plans
The Content Workbook
Topic Ideation
The videos in this sub-module only need to be done ONCE, when you are starting content with a new client. After you get through this, it's just a matter of creating more and more content briefs.
Flushing Out Topics
1 - Updating Existing Content
2 - Competitive KW + SERP Analysis
Finalizing Topics
Creating Content
Content Brief Template
Creating a Content Brief
Tracking + Upselling
Managing Content Campaigns
Upselling Content Sprints
BONUS: Topic Ideation (Deep Dive)
Do You Need This?
Finding SERP Intent
Breaking Down Page Types
Breaking Down Content Tactics
Intent + Type + Tactic
Finding Framing Keywords
BONUS
BONUS - How to Write Page Titles & Meta Descriptions