This is OPTIONAL - we prefer to do it in order to get a specific deep dive into the client's expectations of content. However, if you feel like you got this information during the beginning onboarding process, you can skip this.
Starting Content
3 mins
106 MB
Managing Project Plans
6 mins
230 MB
The Content Workbook
9 mins
215 MB
Topic Ideation
The videos in this sub-module only need to be done ONCE, when you are starting content with a new client. After you get through this, it's just a matter of creating more and more content briefs.
Flushing Out Topics
5 mins
174 MB
1 - Updating Existing Content
23 mins
385 MB
2 - Competitive KW + SERP Analysis
14 mins
52.4 MB
Finalizing Topics
5 mins
124 MB
Creating Content
Content Brief Template
5 mins
263 MB
Creating a Content Brief
20 mins
213 MB
Tracking + Upselling
Managing Content Campaigns
4 mins
221 MB
Upselling Content Sprints
7 mins
410 MB
BONUS: Topic Ideation (Deep Dive)
Do You Need This?
2 mins
85.4 MB
Finding SERP Intent
17 mins
687 MB
Breaking Down Page Types
12 mins
426 MB
Breaking Down Content Tactics
15 mins
154 MB
Intent + Type + Tactic
15 mins
180 MB
Finding Framing Keywords
25 mins
330 MB
BONUS
BONUS - How to Write Page Titles & Meta Descriptions