We do KW research in 2 parts...
- For existing pages - Using the URL Actions from the WQA, we can identify “low hanging fruit” where improved KW targeting may increase organic traffic, quickly. Since these pages are already on the site, they have equity and conversion value. A quick turn around in traffic goes a long way with client relations.
- For new pages - We do a KW gap analysis to find which KWs are NOT on a website and a content strategy to determine how to best get them added.
Our KW research template has a TON of additional data. We not only want to identify the RIGHT keywords, but we want to understand the status of the SERPS as well.