Configuring Goals & Events tracking
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Module 1.5 - Analytics Auditing
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Tools, templates, SOPs and links
Intro to the GA Audit
What's inside the audit?
Key elements
Audit setup (Google Analytics)
Incorporating crawl data
Interpreting the results
BONUS: Deep Reviews
Subdomains and Google Analytics Property
Dealing with self referrals
Handling issues with Landing Pages "Not Set"
Configuring Goals & Events tracking
Setting Up Content Groupings
Unrealistic bounce rates
Troubleshooting Ecommerce Tracking