3.2 - Intro to KW Gap Analysis
đź“ť VIDEO NOTES:
Previously, we found the best keywords for “existing” pages
Now, we want to turn our attention to discovering NEW keywords that are not on the site in question.
We do so by scraping competitor keywords and performing a “gap” analysis
Using a handful of competitors data from Ahrefs, we can find A LOT of keywords that are not currently on your site.
Once we have these, we can build out the proper page types to capture these keywords through content marketing.