3.3.0 - Intro to the Content Module

Content is a HUGE part of SEO success.

  1. Gives us “linkable” assets and outreach tools to grab more links, build relationships with influencers and topical authority in a field.

  2. Builds out depth / topical relevance on a website for additional structure, improved UX.

  3. Gives us shareable / promotable assets that people actually care about (social, email, etc) and differentiate your brand from others.

  4. Gives us an opportunity to rank for additional keywords (top, mid and bottom funnel), quickly as well.

  5. Gives us an ongoing deliverable / value add to extend contract value with clients. It’s a tangible asset that clients of all sophistication levels understand and place value on. 


Module 3.3 - Content Strategy and Campaigns

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  • Tools, Templates and Links
  • 3.3.0 - Intro to the Content Module
  • 3.3.1 - Developing Audience Personas
  • 3.3.2 - Overview of Content Workbook
  • 3.3.2.1 - SERP Intent Deep Dive
  • 3.3.2.1 - SERP Intent Webinar (bonus)
  • 3.3.2.2 - Breaking Down Page Types
  • 3.3.2.3 - Diving Into Content Tactics
  • 3.3.2.3 - Intent + Page Type + Content Tactic
  • 3.3.2.4 - Framing Keywords
  • 3.3.2.5 - Page Level SEO Recs
  • 3.3.3.1 - Updating Existing Content
  • 3.3.3.3 - How to Do Topical Research With SEMrush
  • 3.3.4 - Content Strategy Deck
  • 3.3.5 - More on Page Level SEO Recs
  • 3.3.6 - Ongoing Content Management
  • 3.3.7 - The Full Process Reviewed
  • BONUS - How to Write Page Titles & Meta Descriptions
  • BONUS - Over The Shoulder Content Formatting Tips
  • BONUS - LIVE Client Meeting