Notes:
Once you’ve defined your position, now it’s time to build your offer

Don’t confuse a marketing offer with your business offer...

• Marketing offer (aka front end offer) = an ebook, webinar, checklist, template, etc

• Business offer (aka bank end offer) = We help software companies increase signups from Google using SEO sprints.

An offer is how you communicate your positioning / value to the market. It aims at to capture how we will problems and pain points of our target customer

Your offer is NOT….

• WHAT you’re doing for them (SEO, PPC, design, etc)

• WHAT they’re getting (number of articles, number of ads, etc)

• WHAT you’re charging

Your offer IS….

• The OUTPUT or RESULT of BENEFITS from working with you (how will they feel)

• Don’t confuse FEATURES with OUTPUTS