Podcast Management
Module 4.1 - Link Prospecting & Outreach
100+ actionable videos detailing how to build links in every niche, at scale.
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Table of contents
Section 1 - Intro to Link Building + Processes
Section 1 - Intro to Link Building + Processes
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Intro to Link Building
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Understanding the Roles in the Process
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Intro to the Link Building Process
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Another View of the Link Building Process
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Followed vs No Followed Links
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Using SEM Rush to Determine Link Quality
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Using Majestic SEO to Determine Link Quality
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How to Use Search Engine Operators
Section 2 - Building A Team
Section 2 - Building A Team
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Building Out (or Hiring) a Team
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Finding and Hiring Link Prospectors
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Hiring an Outreach Manager
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Hiring Content Writers - Overview
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Hiring Content Writers - Assigning "Tags"
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Hiring Content Writers - Using Elance
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Hiring Content Writers - Using FB Job Board
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Hiring Content Writers - Sourcing Big Sites
Section 3 - Strategy
Section 3 - Strategy
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Setting Up Your Campaign (Overview)
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Setting Up the Workbook - Live Links Tab
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Setting Up the Workbook - Opportunities Tab
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Client Site Analysis - Content (1)
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Client Site Analysis - Content (2)
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Client Site Analysis - Link Profile
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Assigning Target Pages for Campaign
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Building the Project Plan
Section 4 - Prepping For Outreach
Section 4 - Prepping For Outreach
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Creating a Niche Gmail
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Prepping Your Gmail for Outreach
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How to Use Gmail "Canned Responses"
Link Reclamation
Link Reclamation
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Intro to Link Reclamation
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The Link Reclamation Process
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Finding Mentions Using Google Alerts
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Finding Mentions Using Mention.com
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Pitching Link Reclamation Opportunities
Sponsored Content
Sponsored Content
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Intro to Sponsored Posts and the Process
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How to Find Sponsored Post Opportunities
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Evaluating the Quality of Sponsored Posts
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How to Pitch Sponsored Posts
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Negotiating Pricing with Bloggers
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EXTRA - Using Blog Dash to Find Opportunities
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EXTRA - Using Twitter to Find Opportunities
Guest Posting
Guest Posting
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What is Guest Posting?
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Guest Post Process
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Finding Guest Post Opportunities
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How to Assign Value to the Opportunities
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Pitching Guest Post Opportunities
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Managing Guest Post Reponses
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Getting Content Written
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Dealing With Stripped Links
Link Roundups
Link Roundups
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Intro to Link Roundups
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What is a Link Roundup?
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Finding Link Roundups with Search Engines
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Finding Link Roundups with Twitter
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Finding Link Roundups with Majestic SEO
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How to Pitch Link Roundups
Podcast Outreach
Podcast Outreach
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Included Files + Links
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Podcast Strategy
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Podcast Prospecting
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Cleaning Podcast Prospects
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Podcast Outreach
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Podcast Management
Resource Pages
Resource Pages
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What's a resource page?
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What is broken link building?
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The resource page + BLB process
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Understanding the need for content
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Finding resource page opportunities
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Checking a resource page for broken links
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Recording BLB and resource prospects
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The resource page / BLB value prop
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Pitching resource page opportunities
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Pitching broken link opportunities
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EXTRA - Pitching broken links
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Pitching resource pages
The Synonym Method
The Synonym Method
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Intro to Synonym Method
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Synonym Method Process
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Finding Opportunities in the Same Niche
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Finding Opportunities in the Same Location
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Pitching Same Niche Opportunities
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Pitching Same Location Opportunities
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Extra - Synonym Method - Same Location
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Extra - Synonym Method - Same Niche
Content Promotion Hacks
Content Promotion Hacks
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Why Use Blog / Forum Comments?
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The Blog / Forum Process
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Hiring a Writer Specifically For Commenting
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How to Find Quality Forums
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How to Find Quality Blogs to Comment on
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How to Leave Forum Comments
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How to Leave Blog Comments
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EXTRA - Promoting in Facebook Groups
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EXTRA - Promoting Content on Quora
PR and Media Links
PR and Media Links
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Intro the PR and Media Links
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Growth Hacking the PR Process
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Finding PR Opportunities
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Value Exchange Methods
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Pitching Journalists
Local Links
Local Links
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Intro to Local Blogger Outreach
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How to Find Local Bloggers
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Pitching Local Bloggers
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Pitching Sponsored Posts
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Pitching Paid Link Insertion
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Pitching a Guest Post
Ninja Tactics
Ninja Tactics
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Manufacturer Links (eCommerce Only)
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Video Links
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Directory Links
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Professional Organization Links
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Conference and Event Links
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Using Meetup.com to Find Bloggers
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Finding Bloggers
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Reverse Engineering Opportunities
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Getting Cheap Infographics Created
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Pitching Infographics
Section 6 - Additional Insights
Section 6 - Additional Insights
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Every Single Link Type + Proper Destination
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Outreach Automation with Pitchbox
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How We're Using Pitchbox
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How to Write Better Cold Outreach Emails
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