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Getting Started

• Tools

• Templates / Extras

• Support

Section 1 - Intro to Link Building + Processes

• Intro to Link Building

• Understanding the Roles in the Process

• Intro to the Link Building Process

• Another View of the Link Building Process

• Followed vs No Followed Links

• Using SEM Rush to Determine Link Quality

• Using Majestic SEO to Determine Link Quality

• How to Use Search Engine Operators

Section 2 - Building A Team

• Building Out (or Hiring) a Team

• Finding and Hiring Link Prospectors

• Hiring an Outreach Manager

• Hiring Content Writers - Overview

• Hiring Content Writers - Assigning "Tags"

• Hiring Content Writers - Using Elance

• Hiring Content Writers - Using FB Job Board

• Hiring Content Writers - Sourcing Big Sites

Section 3 - Strategy

• Project Management (PM) Overview

• Project Management for Prospecting

• Project Management for Outreach Managers

• The Target Pages Add-On

• Client Site Analysis - Content (1)

• Client Site Analysis - Content (2)

• Client Site Analysis - Link Profile

• Project Planning for Outreach

Section 4 - Prepping For Outreach

• Creating a Niche Gmail

• Prepping Your Gmail for Outreach

• How to Use Gmail "Canned Responses"

Section 5 - ALL The Tactics

• What's Included?

Link Reclamation

• Intro to Link Reclamation

• The Link Reclamation Process

• Finding Mentions Using Google Alerts

• Finding Mentions Using Mention.com

• Pitching Link Reclamation Opportunities

Sponsored Content

• Intro to Sponsored Posts and the Process

• How to Find Sponsored Post Opportunities

• Evaluating the Quality of Sponsored Posts

• How to Pitch Sponsored Posts

• Negotiating Pricing with Bloggers

• EXTRA - Using Blog Dash to Find Opportunities

• EXTRA - Using Twitter to Find Opportunities

Guest Posting

• What is Guest Posting?

• Guest Post Process

• Finding Guest Post Opportunities

• How to Assign Value to the Opportunities

• Pitching Guest Post Opportunities

• Managing Guest Post Reponses

• Getting Content Written

• Dealing With Stripped Links

Link Roundups

• Intro to Link Roundups

• What is a Link Roundup?

• Finding Link Roundups with Search Engines

• Finding Link Roundups with Twitter

• Finding Link Roundups with Majestic SEO

• How to Pitch Link Roundups

Podcast Outreach

• Included Files + Links

• Podcast Strategy

• Podcast Prospecting

• Cleaning Podcast Prospects

• Podcast Outreach

• Podcast Management

Resource Pages

• What's a resource page?

• What is broken link building?

• The resource page + BLB process

• Understanding the need for content

• Finding resource page opportunities

• Checking a resource page for broken links

• Recording BLB and resource prospects

• The resource page / BLB value prop

• Pitching resource page opportunities

• Pitching broken link opportunities

• EXTRA - Pitching broken links

• Pitching resource pages

The Synonym Method

• Intro to Synonym Method

• Synonym Method Process

• Finding Opportunities in the Same Niche

• Finding Opportunities in the Same Location

• Pitching Same Niche Opportunities

• Pitching Same Location Opportunities

• Extra - Synonym Method - Same Location

• Extra - Synonym Method - Same Niche

Content Promotion Hacks

• Why Use Blog / Forum Comments?

• The Blog / Forum Process

• Hiring a Writer Specifically For Commenting

• How to Find Quality Forums

• How to Find Quality Blogs to Comment on

• How to Leave Forum Comments

• How to Leave Blog Comments

• EXTRA - Promoting in Facebook Groups

• EXTRA - Promoting Content on Quora

PR and Media Links

• Intro the PR and Media Links

• Growth Hacking the PR Process

• Finding PR Opportunities

• Value Exchange Methods

• Pitching Journalists

Local Links

• Intro to Local Blogger Outreach

• How to Find Local Bloggers

• Pitching Local Bloggers

• Pitching Sponsored Posts

• Pitching Paid Link Insertion

• Pitching a Guest Post

Ninja Tactics

• Manufacturer Links (eCommerce Only)

• Video Links

• Directory Links

• Professional Organization Links

• Conference and Event Links

• Using Meetup.com to Find Bloggers

• Finding Bloggers

• Reverse Engineering Opportunities

• Getting Cheap Infographics Created

• Pitching Infographics

Section 6 - Additional Insights

• Every Single Link Type + Proper Destination

• Outreach Automation with Pitchbox

• How We're Using Pitchbox

• How to Write Better Cold Outreach Emails