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The Blueprint Training/Module 4.3 - Link Building: In-House
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  • $999

Module 4.3 - Link Building: In-House

  • Closed

100+ actionable videos detailing how to build links in every niche, at scale. 
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Contents

Getting Started

Tools
Preview
Templates / Extras
Support

Section 1 - Intro to Link Building + Processes

A VERY High Level Intro To Link Building, People Involved and the Process.

  • These videos are for people with little to no knowledge about link building.
  • Internally, I use these videos to train brand new employees with no knowledge of SEO or link building.
  • If you are an experienced SEO or link builder, these videos may no add much value.
  • However, if you're a team leader or looking to train employees on the link building process, please make sure to watch these.
Intro to Link Building
Preview
Understanding the Roles in the Process
Preview
Intro to the Link Building Process
Preview
Another View of the Link Building Process
Preview
Followed vs No Followed Links
Preview
Using SEM Rush to Determine Link Quality
Using Majestic SEO to Determine Link Quality
How to Use Search Engine Operators

Section 2 - Building A Team

What's in This Module:

How to Build and Hire and Link Building Team.

  • These videos are all about exactly how to build your team and where to find them.
  • These videos are meant for the lead SEO or business owner ONLY.
Building Out (or Hiring) a Team
Preview
Finding and Hiring Link Prospectors
Preview
Hiring an Outreach Manager
Hiring Content Writers - Overview
Hiring Content Writers - Assigning "Tags"
Hiring Content Writers - Using Elance
Hiring Content Writers - Using FB Job Board
Hiring Content Writers - Sourcing Big Sites

Section 3 - Strategy

What's in This Module?

These videos are about setting up your campaign:

  • Using Google Drive 
  • Overview and deep dive of our tracking system
  • Evaluating a website's content
  • Evaluating a website's link profile
  • Building out target pages and keywords using SEM Rush
  • Building a project plan
Project Management (PM) Overview
Project Management for Prospecting
Project Management for Outreach Managers
The Target Pages Add-On
Client Site Analysis - Content (1)
Client Site Analysis - Content (2)
Client Site Analysis - Link Profile
Project Planning for Outreach

Section 4 - Prepping For Outreach

What's in This Section?

  • This module will get you set up to perform outreach
  • How to set up a new Gmail address
  • Setting up Canned Responses (aka templated emails)
  • How to properly set up a Gmail account to maximize time spent in there
Creating a Niche Gmail
Prepping Your Gmail for Outreach
How to Use Gmail "Canned Responses"

Section 5 - ALL The Tactics

This section is where we cover each link type in great detail.

Each link type has it's own mini module and process, broken down by role.

This is where 90% of the training really takes place. Everything up to this point was in preparation for these videos.
What's Included?

Link Reclamation

Intro to Link Reclamation
The Link Reclamation Process
Finding Mentions Using Google Alerts
Finding Mentions Using Mention.com
Pitching Link Reclamation Opportunities

Sponsored Content

Intro to Sponsored Posts and the Process
How to Find Sponsored Post Opportunities
Evaluating the Quality of Sponsored Posts
Preview
How to Pitch Sponsored Posts
Preview
Negotiating Pricing with Bloggers
EXTRA - Using Blog Dash to Find Opportunities
EXTRA - Using Twitter to Find Opportunities

Guest Posting

What is Guest Posting?
Guest Post Process
Finding Guest Post Opportunities
How to Assign Value to the Opportunities
Pitching Guest Post Opportunities
Managing Guest Post Reponses
Getting Content Written
Dealing With Stripped Links

Link Roundups

Intro to Link Roundups
What is a Link Roundup?
Finding Link Roundups with Search Engines
Finding Link Roundups with Twitter
Finding Link Roundups with Majestic SEO
How to Pitch Link Roundups

Podcast Outreach

Included Files + Links
Podcast Strategy
Podcast Prospecting
Cleaning Podcast Prospects
Podcast Outreach
Podcast Management

Resource Pages

What's a resource page?
What is broken link building?
The resource page + BLB process
Understanding the need for content
Finding resource page opportunities
Checking a resource page for broken links
Recording BLB and resource prospects
The resource page / BLB value prop
Pitching resource page opportunities
Pitching broken link opportunities
EXTRA - Pitching broken links
Pitching resource pages

The Synonym Method

Intro to Synonym Method
Synonym Method Process
Finding Opportunities in the Same Niche
Finding Opportunities in the Same Location
Pitching Same Niche Opportunities
Pitching Same Location Opportunities
Extra - Synonym Method - Same Location
Extra - Synonym Method - Same Niche

Content Promotion Hacks

Why Use Blog / Forum Comments?
The Blog / Forum Process
Hiring a Writer Specifically For Commenting
How to Find Quality Forums
How to Find Quality Blogs to Comment on
How to Leave Forum Comments
How to Leave Blog Comments
EXTRA - Promoting in Facebook Groups
EXTRA - Promoting Content on Quora

PR and Media Links

Intro the PR and Media Links
Growth Hacking the PR Process
Finding PR Opportunities
Value Exchange Methods
Pitching Journalists

Local Links

Intro to Local Blogger Outreach
How to Find Local Bloggers
Pitching Local Bloggers
Pitching Sponsored Posts
Pitching Paid Link Insertion
Pitching a Guest Post

Ninja Tactics

Manufacturer Links (eCommerce Only)
Video Links
Directory Links
Professional Organization Links
Conference and Event Links
Using Meetup.com to Find Bloggers
Finding Bloggers
Reverse Engineering Opportunities
Getting Cheap Infographics Created
Pitching Infographics
Preview

Section 6 - Additional Insights

Every Single Link Type + Proper Destination
Outreach Automation with Pitchbox
How We're Using Pitchbox
How to Write Better Cold Outreach Emails

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