Tools

Tools

I use a number of tools throughout this training - I did my best to find all FREE ones, but some of they are not. The one main tool I STRONGLY suggest you pay for is SEM Rush. In my mind, it's the only link building tool you need. However, here's a complete list of all the tools I use on a regular basis and the ones throughout this training.

Key:

🏆 = Must have tools



Testing the quality of link opportunities:

  • SEM Rush - $89.95/month - SEM Rush gives you back link data, keyword rankings and estimated traffic to a given domain. This is incredibly important for link building because a quality link drives traffic. SEM Rush is the only tool that gives an accurate picture of traffic potential.

    NOTE: Ahrefs has made incredible strides over the last year and can be used instead of SEM Rush. While I still recommend having both, if you're on a budget go with Ahrefs. 

  • Moz Bar - FREE - This browser extension helps to understand the Domain Authority of a prospect. DA is scored on a range of 100 - the higher, the better. It's best to stay away from low DA websites, as they won't provide much ranking impact. 

  • Bulk Domain Authority Checker - FREE - Allows you to dump up to 200 URLs and scrape their DA, PR, IP and more.

  • Majestic SEO - FREE - This browser extension helps to analyze how many backlinks are pointing to a link prospect and the quality of that link prospect.

  • Similar Web - FREE - This browser extension helps you understand the total level of traffic flowing through a prospective domain. 

Finding an email address:

  • Voila Norbert - FREE 

  • Find Any Email - FREE

  • Mail Tester - FREE

  • Hunter - FREE (but power users should upgrade to paid)

Tools to help with outreach:

  • Boomerang - FREE - Schedules auto follow up emails from your Gmail.

  • Steak - FREE - CRM and inbox organization for Gmail.

  • Pitchbox - PAID - this tool is the most expensive on the list, but if you're doing outreach at scale it's the #1 tool we recommend. 


Module 4.3 - Link Building: In-House

Buy nowLearn more

Getting Started

  • Tools
  • Templates / Extras
  • Support

Section 1 - Intro to Link Building + Processes

  • Intro to Link Building
  • Understanding the Roles in the Process
  • Intro to the Link Building Process
  • Another View of the Link Building Process
  • Followed vs No Followed Links
  • Using SEM Rush to Determine Link Quality
  • Using Majestic SEO to Determine Link Quality
  • How to Use Search Engine Operators

Section 2 - Building A Team

  • Building Out (or Hiring) a Team
  • Finding and Hiring Link Prospectors
  • Hiring an Outreach Manager
  • Hiring Content Writers - Overview
  • Hiring Content Writers - Assigning "Tags"
  • Hiring Content Writers - Using Elance
  • Hiring Content Writers - Using FB Job Board
  • Hiring Content Writers - Sourcing Big Sites

Section 3 - Strategy

  • Project Management (PM) Overview
  • Project Management for Prospecting
  • Project Management for Outreach Managers
  • The Target Pages Add-On
  • Client Site Analysis - Content (1)
  • Client Site Analysis - Content (2)
  • Client Site Analysis - Link Profile
  • Project Planning for Outreach

Section 4 - Prepping For Outreach

  • Creating a Niche Gmail
  • Prepping Your Gmail for Outreach
  • How to Use Gmail "Canned Responses"

Section 5 - ALL The Tactics

  • What's Included?

Link Reclamation

  • Intro to Link Reclamation
  • The Link Reclamation Process
  • Finding Mentions Using Google Alerts
  • Finding Mentions Using Mention.com
  • Pitching Link Reclamation Opportunities

Sponsored Content

  • Intro to Sponsored Posts and the Process
  • How to Find Sponsored Post Opportunities
  • Evaluating the Quality of Sponsored Posts
  • How to Pitch Sponsored Posts
  • Negotiating Pricing with Bloggers
  • EXTRA - Using Blog Dash to Find Opportunities
  • EXTRA - Using Twitter to Find Opportunities

Guest Posting

  • What is Guest Posting?
  • Guest Post Process
  • Finding Guest Post Opportunities
  • How to Assign Value to the Opportunities
  • Pitching Guest Post Opportunities
  • Managing Guest Post Reponses
  • Getting Content Written
  • Dealing With Stripped Links

Link Roundups

  • Intro to Link Roundups
  • What is a Link Roundup?
  • Finding Link Roundups with Search Engines
  • Finding Link Roundups with Twitter
  • Finding Link Roundups with Majestic SEO
  • How to Pitch Link Roundups

Podcast Outreach

  • Included Files + Links
  • Podcast Strategy
  • Podcast Prospecting
  • Cleaning Podcast Prospects
  • Podcast Outreach
  • Podcast Management

Resource Pages

  • What's a resource page?
  • What is broken link building?
  • The resource page + BLB process
  • Understanding the need for content
  • Finding resource page opportunities
  • Checking a resource page for broken links
  • Recording BLB and resource prospects
  • The resource page / BLB value prop
  • Pitching resource page opportunities
  • Pitching broken link opportunities
  • EXTRA - Pitching broken links
  • Pitching resource pages

The Synonym Method

  • Intro to Synonym Method
  • Synonym Method Process
  • Finding Opportunities in the Same Niche
  • Finding Opportunities in the Same Location
  • Pitching Same Niche Opportunities
  • Pitching Same Location Opportunities
  • Extra - Synonym Method - Same Location
  • Extra - Synonym Method - Same Niche

Content Promotion Hacks

  • Why Use Blog / Forum Comments?
  • The Blog / Forum Process
  • Hiring a Writer Specifically For Commenting
  • How to Find Quality Forums
  • How to Find Quality Blogs to Comment on
  • How to Leave Forum Comments
  • How to Leave Blog Comments
  • EXTRA - Promoting in Facebook Groups
  • EXTRA - Promoting Content on Quora

PR and Media Links

  • Intro the PR and Media Links
  • Growth Hacking the PR Process
  • Finding PR Opportunities
  • Value Exchange Methods
  • Pitching Journalists

Local Links

  • Intro to Local Blogger Outreach
  • How to Find Local Bloggers
  • Pitching Local Bloggers
  • Pitching Sponsored Posts
  • Pitching Paid Link Insertion
  • Pitching a Guest Post

Ninja Tactics

  • Manufacturer Links (eCommerce Only)
  • Video Links
  • Directory Links
  • Professional Organization Links
  • Conference and Event Links
  • Using Meetup.com to Find Bloggers
  • Finding Bloggers
  • Reverse Engineering Opportunities
  • Getting Cheap Infographics Created
  • Pitching Infographics

Section 6 - Additional Insights

  • Every Single Link Type + Proper Destination
  • Outreach Automation with Pitchbox
  • How We're Using Pitchbox
  • How to Write Better Cold Outreach Emails