• We’ve now had multiple touchpoints with your potential audience - we know they’re in the business / marketing space and they know who your agency is.
  • Now we can turn up the heat and get more aggressive generating leads.
  • The challenge here is an agency is rarely on demand, we’re as needed. Meaning capturing an email / contact and nurturing it is the way to go.
  • We want to use a micro conversion to get this traffic off social media at the point.

Module 6.1 - Agency Sales: Lead Generation

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