1.2.8 - Mid Funnel Ad Campaigns
- We’ve now had multiple touchpoints with your potential audience - we know they’re in the business / marketing space and they know who your agency is.
- Now we can turn up the heat and get more aggressive generating leads.
- The challenge here is an agency is rarely on demand, we’re as needed. Meaning capturing an email / contact and nurturing it is the way to go.
- We want to use a micro conversion to get this traffic off social media at the point.
Module 6.1 - Agency Sales: Lead Generation