1.2.9 - Mid Funnel Ads - The Webinar Process | 1.2 - FB Ads [Strategy] | Module 7.0 - Agency Lead Generation | Products | The Blueprint Training

1.2.9 - Mid Funnel Ads - The Webinar Process

1.2.9 - Mid Funnel Ads - The Webinar Process

Webinars are a key part of getting people off of Facebook and into your lead process.
This video covers the overall webinar process and the sub series we will talk about in the coming videos.

Module 7.0 - Agency Lead Generation

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Tools, Templates and Links

1.1 - Creating Content for Your Agency

1.1.0 - What We'll Cover

1.1.1 - Creating Content For Your Agency

1.1.2 - Should I Pick a Niche For My Agency?

1.1.3a - Building Case Studies

1.1.3b - Building Customer Success Stories

1.1.4a - Creating Service Pages

1.1.4b - Copywriting Tips for Agency Websites

1.1.5 - Getting Reviews For Your Agency

1.1.6 - Getting Testimonials For Your Agency

1.1.7 - Take Professional Photos

1.1.8 - Cleaning Social Accounts

1.1.9 - Why You Need to Create Content

1.10 - Defining Your Target Client

1.1.11 - Building Content By Journey Stage

1.1.12 - Generating Content Topics (Tactic #1)

1.1.13 - Generating Content Topics (Tactic #2)

1.1.14 - Generating Content Topics (Tactic #3)

1.1.15 - How to Find Writers

1.1.16 - Using Content Outlines

1.1.17 - Building a Process for Content Creation

1.2 - FB Ads [Strategy]

1.2.0 - What We'll Cover

1.2.1 - Setting Up Custom Audiences

1.2.2 - The Ad Funnel Revisited

1.2.3 - Value Mapping

1.2.4 - The Types of Campaigns

1.2.5 - "Cold" Audience Campaigns

1.2.6 - "Cold" Campaign Examples

1.2.7 - Top Funnel Ad Campaigns

1.2.8 - Mid Funnel Ad Campaigns

1.2.9 - Mid Funnel Ads - The Webinar Process

1.2.10 - Mid Funnel Ads - Building Webinars

1.2.11 - Mid Funnels Ads - Landing Pages

1.2.12 - Mid Funnel Ads - Email Sequences

1.2.13 - Mid Funnels Ads - Webinar Ads Review

1.2.14 - Bottom Funnel Ads

1.3 - FB Ads [Execution]

1.3.0 - What We'll Cover

1.3.1 - Setting Up Facebook Business Manager

1.3.2 - Setting Up Business Manager Assets

1.3.3 - Campaign Structure Overview

1.3.4 - Performance Tab

1.3.5 - Analyzing Demographic Breakdowns

1.3.6 - Custom Audiences

1.3.7 - Creating Lookalike Audiences

1.3.8 - Setting up Your Pixel

1.3.9 - Conversion Events

1.3.10 - Understanding The Customer Experience Timeline

1.3.11 - Campaign Structure

1.3.12 - Testing Philosophy

1.3.13 - Live Campaign Demo

1.3.14 - Analyzing Results

1.3.15 - Creating Campaign Angles

BONUS - Campaign Budget Optimization (CBO)

BONUS - Adding New Ads to Ongoing Campaigns

1.4 - Cold Outreach (🔜)

Tools, Templates, SOPs and Links

1.6.1 - Intro to Cold Outreach

1.6.2 - Prospecting - 4 Methods

1.6.3 - Prospecting - Google Search

1.6.4 - Prospecting - LinkedIn Sales Navigator

1.6.5 - Prospecting - BuiltWith

1.6.6 - Prospecting - GrowBots

1.6.7 - Cleaning Your Prospecting List

1.6.8 - Connecting on Social Media

1.6.9 - Building Value Propositions

1.6.10 - Writing Outreach Emails

BONUS - The Brand Deck

BONUS - Using Automation Tools

BONUS - Offshoring This Work

BONUS - Video Pitch Example #1

BONUS - Video Pitch Example #2

BONUS - How to Write "1 to 1" Pitches

BONUS - Building Your Agency's Outbound Pipeline (Live Consulting)