1.2.0 - What We'll Cover

NOTES

An overview of how your agency can leverage Facebook Ads to attract new eyeballs and convert them into leads

LINKS

Slide deck

Module 7.0 - Agency Lead Generation

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Tools, Templates and Links

1.1 - Creating Content for Your Agency

1.1.0 - What We'll Cover

1.1.1 - Creating Content For Your Agency

1.1.2 - Should I Pick a Niche For My Agency?

1.1.3a - Building Case Studies

1.1.3b - Building Customer Success Stories

1.1.4a - Creating Service Pages

1.1.4b - Copywriting Tips for Agency Websites

1.1.5 - Getting Reviews For Your Agency

1.1.6 - Getting Testimonials For Your Agency

1.1.7 - Take Professional Photos

1.1.8 - Cleaning Social Accounts

1.1.9 - Why You Need to Create Content

1.10 - Defining Your Target Client

1.1.11 - Building Content By Journey Stage

1.1.12 - Generating Content Topics (Tactic #1)

1.1.13 - Generating Content Topics (Tactic #2)

1.1.14 - Generating Content Topics (Tactic #3)

1.1.15 - How to Find Writers

1.1.16 - Using Content Outlines

1.1.17 - Building a Process for Content Creation

1.2 - FB Ads [Strategy]

1.2.0 - What We'll Cover

1.2.1 - Setting Up Custom Audiences

1.2.2 - The Ad Funnel Revisited

1.2.3 - Value Mapping

1.2.4 - The Types of Campaigns

1.2.5 - "Cold" Audience Campaigns

1.2.6 - "Cold" Campaign Examples

1.2.7 - Top Funnel Ad Campaigns

1.2.8 - Mid Funnel Ad Campaigns

1.2.9 - Mid Funnel Ads - The Webinar Process

1.2.10 - Mid Funnel Ads - Building Webinars

1.2.11 - Mid Funnels Ads - Landing Pages

1.2.12 - Mid Funnel Ads - Email Sequences

1.2.13 - Mid Funnels Ads - Webinar Ads Review

1.2.14 - Bottom Funnel Ads

1.3 - FB Ads [Execution]

1.3.0 - What We'll Cover

1.3.1 - Setting Up Facebook Business Manager

1.3.2 - Setting Up Business Manager Assets

1.3.3 - Campaign Structure Overview

1.3.4 - Performance Tab

1.3.5 - Analyzing Demographic Breakdowns

1.3.6 - Custom Audiences

1.3.7 - Creating Lookalike Audiences

1.3.8 - Setting up Your Pixel

1.3.9 - Conversion Events

1.3.10 - Understanding The Customer Experience Timeline

1.3.11 - Campaign Structure

1.3.12 - Testing Philosophy

1.3.13 - Live Campaign Demo

1.3.14 - Analyzing Results

1.3.15 - Creating Campaign Angles

BONUS - Campaign Budget Optimization (CBO)

BONUS - Adding New Ads to Ongoing Campaigns

1.4 - Cold Outreach (🔜)

Tools, Templates, SOPs and Links

1.6.1 - Intro to Cold Outreach

1.6.2 - Prospecting - 4 Methods

1.6.3 - Prospecting - Google Search

1.6.4 - Prospecting - LinkedIn Sales Navigator

1.6.5 - Prospecting - BuiltWith

1.6.6 - Prospecting - GrowBots

1.6.7 - Cleaning Your Prospecting List

1.6.8 - Connecting on Social Media

1.6.9 - Building Value Propositions

1.6.10 - Writing Outreach Emails

BONUS - The Brand Deck

BONUS - Using Automation Tools

BONUS - Offshoring This Work

BONUS - Video Pitch Example #1

BONUS - Video Pitch Example #2

BONUS - How to Write "1 to 1" Pitches

BONUS - Building Your Agency's Outbound Pipeline (Live Consulting)