Module 7.0 - Agency Lead Generation
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- Learn more
- Tools, Templates and Links
1.1 - Creating Content for Your Agency

1.1.0 - What We'll Cover
1.1.1 - Creating Content For Your Agency
1.1.2 - Should I Pick a Niche For My Agency?
1.1.3a - Building Case Studies
1.1.3b - Building Customer Success Stories
1.1.4a - Creating Service Pages
1.1.4b - Copywriting Tips for Agency Websites
1.1.5 - Getting Reviews For Your Agency
1.1.6 - Getting Testimonials For Your Agency
1.1.7 - Take Professional Photos
1.1.8 - Cleaning Social Accounts
1.1.9 - Why You Need to Create Content
1.10 - Defining Your Target Client
1.1.11 - Building Content By Journey Stage
1.1.12 - Generating Content Topics (Tactic #1)
1.1.13 - Generating Content Topics (Tactic #2)
1.1.14 - Generating Content Topics (Tactic #3)
1.1.15 - How to Find Writers
1.1.16 - Using Content Outlines
1.1.17 - Building a Process for Content Creation
1.2 - FB Ads [Strategy]

1.2.0 - What We'll Cover
1.2.1 - Setting Up Custom Audiences
1.2.2 - The Ad Funnel Revisited
1.2.3 - Value Mapping
1.2.4 - The Types of Campaigns
1.2.5 - "Cold" Audience Campaigns
1.2.6 - "Cold" Campaign Examples
1.2.7 - Top Funnel Ad Campaigns
1.2.8 - Mid Funnel Ad Campaigns
1.2.9 - Mid Funnel Ads - The Webinar Process
1.2.10 - Mid Funnel Ads - Building Webinars
1.2.11 - Mid Funnels Ads - Landing Pages
1.2.12 - Mid Funnel Ads - Email Sequences
1.2.13 - Mid Funnels Ads - Webinar Ads Review
1.2.14 - Bottom Funnel Ads
1.3 - FB Ads [Execution]

1.3.0 - What We'll Cover
1.3.1 - Setting Up Facebook Business Manager
1.3.2 - Setting Up Business Manager Assets
1.3.3 - Campaign Structure Overview
1.3.4 - Performance Tab
1.3.5 - Analyzing Demographic Breakdowns
1.3.6 - Custom Audiences
1.3.7 - Creating Lookalike Audiences
1.3.8 - Setting up Your Pixel
1.3.9 - Conversion Events
1.3.10 - Understanding The Customer Experience Timeline
1.3.11 - Campaign Structure
1.3.12 - Testing Philosophy
1.3.13 - Live Campaign Demo
1.3.14 - Analyzing Results
1.3.15 - Creating Campaign Angles
BONUS - Campaign Budget Optimization (CBO)
BONUS - Adding New Ads to Ongoing Campaigns
1.4 - Cold Outreach (🔜)

Tools, Templates, SOPs and Links
1.6.1 - Intro to Cold Outreach
1.6.2 - Prospecting - 4 Methods
1.6.3 - Prospecting - Google Search
1.6.4 - Prospecting - LinkedIn Sales Navigator
1.6.5 - Prospecting - BuiltWith
1.6.6 - Prospecting - GrowBots
1.6.7 - Cleaning Your Prospecting List
1.6.8 - Connecting on Social Media
1.6.9 - Building Value Propositions
1.6.10 - Writing Outreach Emails
BONUS - The Brand Deck
BONUS - Using Automation Tools
BONUS - Offshoring This Work
BONUS - Video Pitch Example #1
BONUS - Video Pitch Example #2
BONUS - How to Write "1 to 1" Pitches
BONUS - Building Your Agency's Outbound Pipeline (Live Consulting)

1.2.0 - What We'll Cover

NOTES

An overview of how your agency can leverage Facebook Ads to attract new eyeballs and convert them into leads

LINKS

Slide deck