Module 7.0 - Agency Lead Generation

Tools, Templates and Links
1.1 - Creating Content for Your Agency
This section will cover how to attract leads to your agency and build a pipeline full of prospects who want to work with you.
1.1.0 - What We'll Cover
3 mins
1.1.1 - Creating Content For Your Agency
3 mins
1.1.2 - Should I Pick a Niche For My Agency?
4 mins
1.1.3a - Building Case Studies
11 mins
1.1.3b - Building Customer Success Stories
22 mins
1.1.4a - Creating Service Pages
14 mins
1.1.4b - Copywriting Tips for Agency Websites
1.1.5 - Getting Reviews For Your Agency
10 mins
1.1.6 - Getting Testimonials For Your Agency
7 mins
1.1.7 - Take Professional Photos
3 mins
1.1.8 - Cleaning Social Accounts
5 mins
1.1.9 - Why You Need to Create Content
9 mins
1.10 - Defining Your Target Client
13 mins
1.1.11 - Building Content By Journey Stage
13 mins
1.1.12 - Generating Content Topics (Tactic #1)
16 mins
1.1.13 - Generating Content Topics (Tactic #2)
12 mins
1.1.14 - Generating Content Topics (Tactic #3)
10 mins
1.1.15 - How to Find Writers
6 mins
1.1.16 - Using Content Outlines
3 mins
1.1.17 - Building a Process for Content Creation
5 mins
1.2 - FB Ads [Strategy]
This section will cover the Facebook ad tactics you can deploy to find cold traffic and convert it into leads.
1.2.0 - What We'll Cover
4 mins
1.2.1 - Setting Up Custom Audiences
23 mins
1.2.2 - The Ad Funnel Revisited
9 mins
1.2.3 - Value Mapping
6 mins
1.2.4 - The Types of Campaigns
4 mins
1.2.5 - "Cold" Audience Campaigns
28 mins
1.2.6 - "Cold" Campaign Examples
16 mins
1.2.7 - Top Funnel Ad Campaigns
11 mins
1.2.8 - Mid Funnel Ad Campaigns
8 mins
1.2.9 - Mid Funnel Ads - The Webinar Process
2 mins
1.2.10 - Mid Funnel Ads - Building Webinars
17 mins
1.2.11 - Mid Funnels Ads - Landing Pages
22 mins
1.2.12 - Mid Funnel Ads - Email Sequences
44 mins
1.2.13 - Mid Funnels Ads - Webinar Ads Review
19 mins
1.2.14 - Bottom Funnel Ads
5 mins
1.3 - FB Ads [Execution]
This section is presented by Renaldo Edmondson, a Blueprint member and Facebook advertising expert. Renaldo will be taking you into his FB ad accounts to show you exactly how to setup these campaigns over his shoulder.
1.3.0 - What We'll Cover
2 mins
1.3.1 - Setting Up Facebook Business Manager
4 mins
1.3.2 - Setting Up Business Manager Assets
8 mins
1.3.3 - Campaign Structure Overview
4 mins
1.3.4 - Performance Tab
9 mins
1.3.5 - Analyzing Demographic Breakdowns
10 mins
1.3.6 - Custom Audiences
8 mins
1.3.7 - Creating Lookalike Audiences
5 mins
1.3.8 - Setting up Your Pixel
3 mins
1.3.9 - Conversion Events
8 mins
1.3.10 - Understanding The Customer Experience Timeline
5 mins
1.3.11 - Campaign Structure
7 mins
1.3.12 - Testing Philosophy
8 mins
1.3.13 - Live Campaign Demo
25 mins
1.3.14 - Analyzing Results
15 mins
1.3.15 - Creating Campaign Angles
8 mins
BONUS - Campaign Budget Optimization (CBO)
6 mins
BONUS - Adding New Ads to Ongoing Campaigns
5 mins
1.4 - Cold Outreach (🔜)
A few simple tactics to pull in high quality leads through outreach.
Tools, Templates, SOPs and Links
1.6.1 - Intro to Cold Outreach
11 mins
1.6.2 - Prospecting - 4 Methods
3 mins
1.6.3 - Prospecting - Google Search
21 mins
1.6.4 - Prospecting - LinkedIn Sales Navigator
15 mins
1.6.5 - Prospecting - BuiltWith
11 mins
1.6.6 - Prospecting - GrowBots
13 mins
1.6.7 - Cleaning Your Prospecting List
14 mins
1.6.8 - Connecting on Social Media
12 mins
1.6.9 - Building Value Propositions
24 mins
1.6.10 - Writing Outreach Emails
25 mins
BONUS - The Brand Deck
5 mins
BONUS - Using Automation Tools
9 mins
BONUS - Offshoring This Work
8 mins
BONUS - Video Pitch Example #1
3 mins
BONUS - Video Pitch Example #2
24 mins
BONUS - How to Write "1 to 1" Pitches
9 mins
BONUS - Building Your Agency's Outbound Pipeline (Live Consulting)
18 mins