1.2.12 - Mid Funnel Ads - Email Sequences

  • Use whatever email marketing platform you’re comfortable with, we use ActiveCampaign and MailChimp
  • Keep in mind, the most important part is using email as a push to consume the webinar, NOT sell your services
  • First, we want to use email as a *nudge* to get people to watch the webinar. Again, the value is in the webinar!!
  • Second, we can use the tech to know after someone has visited the webinar and then we can send them emails to drive them to become a sales lead