1.2.12 - Mid Funnel Ads - Email Sequences
- Use whatever email marketing platform you’re comfortable with, we use ActiveCampaign and MailChimp
- Keep in mind, the most important part is using email as a push to consume the webinar, NOT sell your services
- First, we want to use email as a *nudge* to get people to watch the webinar. Again, the value is in the webinar!!
- Second, we can use the tech to know after someone has visited the webinar and then we can send them emails to drive them to become a sales lead