Use whatever email marketing platform you’re comfortable with, we use ActiveCampaign and MailChimp

Keep in mind, the most important part is using email as a push to consume the webinar, NOT sell your services

First, we want to use email as a *nudge* to get people to watch the webinar. Again, the value is in the webinar!!

Second, we can use the tech to know after someone has visited the webinar and then we can send them emails to drive them to become a sales lead