1.2.8 - Mid Funnel Ad Campaigns

  • Weโ€™ve now had multiple touchpoints with your potential audience - we know theyโ€™re in the business / marketing space and they know who your agency is.
  • Now we can turn up the heat and get more aggressive generating leads.
  • The challenge here is an agency is rarely on demand, weโ€™re as needed. Meaning capturing an email / contact and nurturing it is the way to go.
  • We want to use a micro conversion to get this traffic off social media at the point.