1.2.8 - Mid Funnel Ad Campaigns
We’ve now had multiple touchpoints with your potential audience - we know they’re in the business / marketing space and they know who your agency is.
Now we can turn up the heat and get more aggressive generating leads.
The challenge here is an agency is rarely on demand, we’re as needed. Meaning capturing an email / contact and nurturing it is the way to go.
We want to use a micro conversion to get this traffic off social media at the point.