1.3.1 - Setting Up Facebook Business Manager
Module 7.0 - Agency Lead Generation
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Table of contents
1.1 - Creating Content for Your Agency
1.1 - Creating Content for Your Agency
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1.1.0 - What We'll Cover
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1.1.1 - Creating Content For Your Agency
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1.1.2 - Should I Pick a Niche For My Agency?
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1.1.3a - Building Case Studies
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1.1.3b - Building Customer Success Stories
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1.1.4a - Creating Service Pages
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1.1.4b - Copywriting Tips for Agency Websites
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1.1.5 - Getting Reviews For Your Agency
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1.1.6 - Getting Testimonials For Your Agency
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1.1.7 - Take Professional Photos
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1.1.8 - Cleaning Social Accounts
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1.1.9 - Why You Need to Create Content
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1.10 - Defining Your Target Client
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1.1.11 - Building Content By Journey Stage
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1.1.12 - Generating Content Topics (Tactic #1)
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1.1.13 - Generating Content Topics (Tactic #2)
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1.1.14 - Generating Content Topics (Tactic #3)
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1.1.15 - How to Find Writers
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1.1.16 - Using Content Outlines
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1.1.17 - Building a Process for Content Creation
1.2 - FB Ads [Strategy]
1.2 - FB Ads [Strategy]
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1.2.0 - What We'll Cover
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1.2.1 - Setting Up Custom Audiences
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1.2.2 - The Ad Funnel Revisited
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1.2.3 - Value Mapping
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1.2.4 - The Types of Campaigns
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1.2.5 - "Cold" Audience Campaigns
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1.2.6 - "Cold" Campaign Examples
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1.2.7 - Top Funnel Ad Campaigns
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1.2.8 - Mid Funnel Ad Campaigns
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1.2.9 - Mid Funnel Ads - The Webinar Process
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1.2.10 - Mid Funnel Ads - Building Webinars
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1.2.11 - Mid Funnels Ads - Landing Pages
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1.2.12 - Mid Funnel Ads - Email Sequences
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1.2.13 - Mid Funnels Ads - Webinar Ads Review
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1.2.14 - Bottom Funnel Ads
1.3 - FB Ads [Execution]
1.3 - FB Ads [Execution]
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1.3.0 - What We'll Cover
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1.3.1 - Setting Up Facebook Business Manager
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1.3.2 - Setting Up Business Manager Assets
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1.3.3 - Campaign Structure Overview
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1.3.4 - Performance Tab
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1.3.5 - Analyzing Demographic Breakdowns
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1.3.6 - Custom Audiences
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1.3.7 - Creating Lookalike Audiences
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1.3.8 - Setting up Your Pixel
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1.3.9 - Conversion Events
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1.3.10 - Understanding The Customer Experience Timeline
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1.3.11 - Campaign Structure
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1.3.12 - Testing Philosophy
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1.3.13 - Live Campaign Demo
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1.3.14 - Analyzing Results
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1.3.15 - Creating Campaign Angles
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BONUS - Campaign Budget Optimization (CBO)
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BONUS - Adding New Ads to Ongoing Campaigns
1.4 - Cold Outreach (🔜)
1.4 - Cold Outreach (🔜)
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Tools, Templates, SOPs and Links
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1.6.1 - Intro to Cold Outreach
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1.6.2 - Prospecting - 4 Methods
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1.6.3 - Prospecting - Google Search
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1.6.4 - Prospecting - LinkedIn Sales Navigator
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1.6.5 - Prospecting - BuiltWith
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1.6.6 - Prospecting - GrowBots
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1.6.7 - Cleaning Your Prospecting List
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1.6.8 - Connecting on Social Media
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1.6.9 - Building Value Propositions
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1.6.10 - Writing Outreach Emails
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BONUS - The Brand Deck
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BONUS - Using Automation Tools
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BONUS - Offshoring This Work
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BONUS - Video Pitch Example #1
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BONUS - Video Pitch Example #2
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BONUS - How to Write "1 to 1" Pitches
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BONUS - Building Your Agency's Outbound Pipeline (Live Consulting)
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Draft Videos
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1.2.1 - Installing Google Tag Manager
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2.2 - How to Install The Facebook Pixel
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1.2.2 - How to install the Facebook Retargeting Pixel with GTM
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2.3 - Setting Up Your Conversions in Facebook
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2.3.1 - Setting Up FB Event Tracking Through GTM
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2.3.2 - Facebook Pixel Purchase and Conversion Tracking with GTM
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