Module 7.0 - Agency Lead Generation
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The Blueprint Training
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1.6.7 - Cleaning Your Prospecting List
Module 7.0 - Agency Lead Generation
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1.4 - Cold Outreach (🔜)
A key part of our strategy is using outreach to build relationships, not sell contracts.
This video teaches you how to find key data points on your contact list to create that 1 to 1, personalized feel.
Module 7.0 - Agency Lead Generation
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Table of contents
Module 7.0 - Agency Lead Generation
by
The Blueprint Training
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Contents
Contents
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Tools, Templates and Links
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Tools, Templates and Links
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1.1 - Creating Content for Your Agency
1.1 - Creating Content for Your Agency
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1.1.0 - What We'll Cover
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1.1.0 - What We'll Cover
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1.1.1 - Creating Content For Your Agency
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1.1.1 - Creating Content For Your Agency
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1.1.2 - Should I Pick a Niche For My Agency?
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1.1.2 - Should I Pick a Niche For My Agency?
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1.1.3a - Building Case Studies
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1.1.3a - Building Case Studies
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1.1.3b - Building Customer Success Stories
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1.1.3b - Building Customer Success Stories
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1.1.4a - Creating Service Pages
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1.1.4a - Creating Service Pages
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1.1.4b - Copywriting Tips for Agency Websites
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1.1.4b - Copywriting Tips for Agency Websites
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1.1.5 - Getting Reviews For Your Agency
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1.1.5 - Getting Reviews For Your Agency
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1.1.6 - Getting Testimonials For Your Agency
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1.1.6 - Getting Testimonials For Your Agency
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1.1.7 - Take Professional Photos
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1.1.7 - Take Professional Photos
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1.1.8 - Cleaning Social Accounts
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1.1.8 - Cleaning Social Accounts
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1.1.9 - Why You Need to Create Content
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1.1.9 - Why You Need to Create Content
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1.10 - Defining Your Target Client
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1.10 - Defining Your Target Client
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1.1.11 - Building Content By Journey Stage
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1.1.11 - Building Content By Journey Stage
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1.1.12 - Generating Content Topics (Tactic #1)
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1.1.12 - Generating Content Topics (Tactic #1)
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1.1.13 - Generating Content Topics (Tactic #2)
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1.1.13 - Generating Content Topics (Tactic #2)
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1.1.14 - Generating Content Topics (Tactic #3)
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1.1.14 - Generating Content Topics (Tactic #3)
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1.1.15 - How to Find Writers
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1.1.15 - How to Find Writers
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1.1.16 - Using Content Outlines
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1.1.16 - Using Content Outlines
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1.1.17 - Building a Process for Content Creation
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1.1.17 - Building a Process for Content Creation
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1.2 - FB Ads [Strategy]
1.2 - FB Ads [Strategy]
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1.2.0 - What We'll Cover
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1.2.0 - What We'll Cover
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1.2.1 - Setting Up Custom Audiences
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1.2.1 - Setting Up Custom Audiences
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1.2.2 - The Ad Funnel Revisited
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1.2.2 - The Ad Funnel Revisited
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1.2.3 - Value Mapping
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1.2.3 - Value Mapping
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1.2.4 - The Types of Campaigns
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1.2.4 - The Types of Campaigns
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1.2.5 - "Cold" Audience Campaigns
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1.2.5 - "Cold" Audience Campaigns
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1.2.6 - "Cold" Campaign Examples
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1.2.6 - "Cold" Campaign Examples
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1.2.7 - Top Funnel Ad Campaigns
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1.2.7 - Top Funnel Ad Campaigns
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1.2.8 - Mid Funnel Ad Campaigns
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1.2.8 - Mid Funnel Ad Campaigns
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1.2.9 - Mid Funnel Ads - The Webinar Process
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1.2.9 - Mid Funnel Ads - The Webinar Process
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1.2.10 - Mid Funnel Ads - Building Webinars
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1.2.10 - Mid Funnel Ads - Building Webinars
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1.2.11 - Mid Funnels Ads - Landing Pages
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1.2.11 - Mid Funnels Ads - Landing Pages
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1.2.12 - Mid Funnel Ads - Email Sequences
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1.2.12 - Mid Funnel Ads - Email Sequences
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1.2.13 - Mid Funnels Ads - Webinar Ads Review
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1.2.13 - Mid Funnels Ads - Webinar Ads Review
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1.2.14 - Bottom Funnel Ads
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1.2.14 - Bottom Funnel Ads
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1.3 - FB Ads [Execution]
1.3 - FB Ads [Execution]
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1.3.0 - What We'll Cover
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1.3.0 - What We'll Cover
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1.3.1 - Setting Up Facebook Business Manager
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1.3.1 - Setting Up Facebook Business Manager
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1.3.2 - Setting Up Business Manager Assets
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1.3.2 - Setting Up Business Manager Assets
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1.3.3 - Campaign Structure Overview
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1.3.3 - Campaign Structure Overview
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1.3.4 - Performance Tab
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1.3.4 - Performance Tab
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1.3.5 - Analyzing Demographic Breakdowns
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1.3.5 - Analyzing Demographic Breakdowns
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1.3.6 - Custom Audiences
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1.3.6 - Custom Audiences
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1.3.7 - Creating Lookalike Audiences
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1.3.7 - Creating Lookalike Audiences
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1.3.8 - Setting up Your Pixel
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1.3.8 - Setting up Your Pixel
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1.3.9 - Conversion Events
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1.3.9 - Conversion Events
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1.3.10 - Understanding The Customer Experience Timeline
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1.3.10 - Understanding The Customer Experience Timeline
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1.3.11 - Campaign Structure
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1.3.11 - Campaign Structure
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1.3.12 - Testing Philosophy
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1.3.12 - Testing Philosophy
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1.3.13 - Live Campaign Demo
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1.3.13 - Live Campaign Demo
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1.3.14 - Analyzing Results
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1.3.14 - Analyzing Results
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1.3.15 - Creating Campaign Angles
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1.3.15 - Creating Campaign Angles
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BONUS - Campaign Budget Optimization (CBO)
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BONUS - Campaign Budget Optimization (CBO)
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BONUS - Adding New Ads to Ongoing Campaigns
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BONUS - Adding New Ads to Ongoing Campaigns
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1.4 - Cold Outreach (🔜)
1.4 - Cold Outreach (🔜)
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Tools, Templates, SOPs and Links
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Tools, Templates, SOPs and Links
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1.6.1 - Intro to Cold Outreach
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1.6.1 - Intro to Cold Outreach
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1.6.2 - Prospecting - 4 Methods
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1.6.2 - Prospecting - 4 Methods
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1.6.3 - Prospecting - Google Search
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1.6.3 - Prospecting - Google Search
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1.6.4 - Prospecting - LinkedIn Sales Navigator
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1.6.4 - Prospecting - LinkedIn Sales Navigator
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1.6.5 - Prospecting - BuiltWith
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1.6.5 - Prospecting - BuiltWith
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1.6.6 - Prospecting - GrowBots
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1.6.6 - Prospecting - GrowBots
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1.6.7 - Cleaning Your Prospecting List
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1.6.7 - Cleaning Your Prospecting List
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1.6.8 - Connecting on Social Media
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1.6.8 - Connecting on Social Media
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1.6.9 - Building Value Propositions
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1.6.9 - Building Value Propositions
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1.6.10 - Writing Outreach Emails
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1.6.10 - Writing Outreach Emails
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BONUS - The Brand Deck
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BONUS - The Brand Deck
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BONUS - Using Automation Tools
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BONUS - Using Automation Tools
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BONUS - Offshoring This Work
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BONUS - Offshoring This Work
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BONUS - Video Pitch Example #1
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BONUS - Video Pitch Example #1
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BONUS - Video Pitch Example #2
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BONUS - Video Pitch Example #2
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BONUS - How to Write "1 to 1" Pitches
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BONUS - How to Write "1 to 1" Pitches
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BONUS - Building Your Agency's Outbound Pipeline (Live Consulting)
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BONUS - Building Your Agency's Outbound Pipeline (Live Consulting)
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Draft Videos
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1.2.1 - Installing Google Tag Manager
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1.2.1 - Installing Google Tag Manager
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2.2 - How to Install The Facebook Pixel
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2.2 - How to Install The Facebook Pixel
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1.2.2 - How to install the Facebook Retargeting Pixel with GTM
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1.2.2 - How to install the Facebook Retargeting Pixel with GTM
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2.3 - Setting Up Your Conversions in Facebook
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2.3 - Setting Up Your Conversions in Facebook
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2.3.1 - Setting Up FB Event Tracking Through GTM
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2.3.1 - Setting Up FB Event Tracking Through GTM
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2.3.2 - Facebook Pixel Purchase and Conversion Tracking with GTM
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2.3.2 - Facebook Pixel Purchase and Conversion Tracking with GTM
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