Module 4.3 - Link Building: In-House

100+ actionable videos detailing how to build links in every niche, at scale.

Getting Started

Tools

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Templates / Extras

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Support

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Section 1 - Intro to Link Building + Processes

Intro to Link Building

9 mins

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Understanding the Roles in the Process

8 mins

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Intro to the Link Building Process

7 mins

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Another View of the Link Building Process

4 mins

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Followed vs No Followed Links

6 mins

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Using SEM Rush to Determine Link Quality

13 mins

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Using Majestic SEO to Determine Link Quality

10 mins

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How to Use Search Engine Operators

5 mins

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Section 2 - Building A Team

Building Out (or Hiring) a Team

2 mins

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Finding and Hiring Link Prospectors

5 mins

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Hiring an Outreach Manager

5 mins

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Hiring Content Writers - Overview

10 mins

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Hiring Content Writers - Assigning "Tags"

3 mins

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Hiring Content Writers - Using Elance

4 mins

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Hiring Content Writers - Using FB Job Board

3 mins

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Hiring Content Writers - Sourcing Big Sites

5 mins

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Section 3 - Strategy

Setting Up Your Campaign (Overview)

15 mins

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Setting Up the Workbook - Live Links Tab

2 mins

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Setting Up the Workbook - Opportunities Tab

4 mins

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Client Site Analysis - Content (1)

7 mins

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Client Site Analysis - Content (2)

6 mins

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Client Site Analysis - Link Profile

5 mins

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Assigning Target Pages for Campaign

9 mins

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Building the Project Plan

6 mins

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Section 4 - Prepping For Outreach

Creating a Niche Gmail

4 mins

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Prepping Your Gmail for Outreach

4 mins

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How to Use Gmail "Canned Responses"

3 mins

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Section 5 - ALL The Tactics

What's Included?

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Link Reclamation

Intro to Link Reclamation

2 mins

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The Link Reclamation Process

2 mins

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Finding Mentions Using Google Alerts

2 mins

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Finding Mentions Using Mention.com

6 mins

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Pitching Link Reclamation Opportunities

4 mins

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Sponsored Content

Intro to Sponsored Posts and the Process

5 mins

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How to Find Sponsored Post Opportunities

6 mins

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Evaluating the Quality of Sponsored Posts

6 mins

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How to Pitch Sponsored Posts

4 mins

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Negotiating Pricing with Bloggers

5 mins

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EXTRA - Using Blog Dash to Find Opportunities

8 mins

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EXTRA - Using Twitter to Find Opportunities

12 mins

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Guest Posting

What is Guest Posting?

4 mins

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Guest Post Process

3 mins

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Finding Guest Post Opportunities

5 mins

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How to Assign Value to the Opportunities

7 mins

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Pitching Guest Post Opportunities

5 mins

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Managing Guest Post Reponses

6 mins

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Getting Content Written

7 mins

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Dealing With Stripped Links

5 mins

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Link Roundups

Intro to Link Roundups

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What is a Link Roundup?

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Finding Link Roundups with Search Engines

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Finding Link Roundups with Twitter

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Finding Link Roundups with Majestic SEO

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How to Pitch Link Roundups

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Podcast Outreach

Included Files + Links

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Podcast Strategy

11 mins

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Podcast Prospecting

7 mins

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Cleaning Podcast Prospects

5 mins

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Podcast Outreach

11 mins

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Podcast Management

5 mins

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Resource Pages

What's a resource page?

5 mins

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What is broken link building?

5 mins

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The resource page + BLB process

3 mins

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Understanding the need for content

5 mins

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Finding resource page opportunities

4 mins

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Checking a resource page for broken links

4 mins

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Recording BLB and resource prospects

4 mins

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The resource page / BLB value prop

3 mins

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Pitching resource page opportunities

4 mins

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Pitching broken link opportunities

5 mins

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EXTRA - Pitching broken links

8 mins

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Pitching resource pages

5 mins

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The Synonym Method

Intro to Synonym Method

5 mins

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Synonym Method Process

2 mins

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Finding Opportunities in the Same Niche

5 mins

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Finding Opportunities in the Same Location

5 mins

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Pitching Same Niche Opportunities

4 mins

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Pitching Same Location Opportunities

3 mins

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Extra - Synonym Method - Same Location

5 mins

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Extra - Synonym Method - Same Niche

7 mins

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Content Promotion Hacks

Why Use Blog / Forum Comments?

3 mins

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The Blog / Forum Process

3 mins

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Hiring a Writer Specifically For Commenting

3 mins

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How to Find Quality Forums

4 mins

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How to Find Quality Blogs to Comment on

5 mins

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How to Leave Forum Comments

8 mins

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How to Leave Blog Comments

5 mins

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EXTRA - Promoting in Facebook Groups

8 mins

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EXTRA - Promoting Content on Quora

6 mins

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PR and Media Links

Intro the PR and Media Links

5 mins

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Growth Hacking the PR Process

3 mins

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Finding PR Opportunities

7 mins

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Value Exchange Methods

7 mins

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Pitching Journalists

4 mins

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Local Links

Intro to Local Blogger Outreach

3 mins

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How to Find Local Bloggers

4 mins

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Pitching Local Bloggers

3 mins

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Pitching Sponsored Posts

2 mins

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Pitching Paid Link Insertion

3 mins

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Pitching a Guest Post

5 mins

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Ninja Tactics

Manufacturer Links (eCommerce Only)

2 mins

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Video Links

5 mins

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Directory Links

3 mins

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Professional Organization Links

2 mins

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Conference and Event Links

4 mins

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Using Meetup.com to Find Bloggers

4 mins

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Finding Bloggers

4 mins

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Reverse Engineering Opportunities

4 mins

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Getting Cheap Infographics Created

6 mins

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Pitching Infographics

5 mins

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Section 6 - Additional Insights

Every Single Link Type + Proper Destination

10 mins

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Outreach Automation with Pitchbox

6 mins

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How We're Using Pitchbox

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How to Write Better Cold Outreach Emails

15 mins

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Section 1 - Intro to Link Building + Processes

Section 2 - Building A Team

Section 3 - Strategy

Module 4.3 - Link Building: In-House

Table of contents

Module 4.3 - Link Building: In-House