Module 4.3 - Link Building: In-House

100+ actionable videos detailing how to build links in every niche, at scale. 
Getting Started
Tools
Templates / Extras
Section 1 - Intro to Link Building + Processes
A VERY High Level Intro To Link Building, People Involved and the Process.

  • These videos are for people with little to no knowledge about link building.
  • Internally, I use these videos to train brand new employees with no knowledge of SEO or link building.
  • If you are an experienced SEO or link builder, these videos may no add much value.
  • However, if you're a team leader or looking to train employees on the link building process, please make sure to watch these.
Intro to Link Building
9 mins
Understanding the Roles in the Process
8 mins
Intro to the Link Building Process
7 mins
Another View of the Link Building Process
4 mins
Followed vs No Followed Links
6 mins
Using SEM Rush to Determine Link Quality
13 mins
Using Majestic SEO to Determine Link Quality
10 mins
How to Use Search Engine Operators
5 mins
Section 2 - Building A Team
What's in This Module:

How to Build and Hire and Link Building Team.

  • These videos are all about exactly how to build your team and where to find them.
  • These videos are meant for the lead SEO or business owner ONLY.
Building Out (or Hiring) a Team
2 mins
Finding and Hiring Link Prospectors
5 mins
Hiring an Outreach Manager
5 mins
Hiring Content Writers - Overview
10 mins
Hiring Content Writers - Assigning "Tags"
3 mins
Hiring Content Writers - Using Elance
4 mins
Hiring Content Writers - Using FB Job Board
3 mins
Hiring Content Writers - Sourcing Big Sites
5 mins
Section 3 - Strategy
What's in This Module?

These videos are about setting up your campaign:

  • Using Google Drive 
  • Overview and deep dive of our tracking system
  • Evaluating a website's content
  • Evaluating a website's link profile
  • Building out target pages and keywords using SEM Rush
  • Building a project plan
Project Management (PM) Overview
6 mins
Project Management for Prospecting
4 mins
Project Management for Outreach Managers
5 mins
The Target Pages Add-On
7 mins
Client Site Analysis - Content (1)
7 mins
Client Site Analysis - Content (2)
6 mins
Client Site Analysis - Link Profile
5 mins
Project Planning for Outreach
5 mins
Section 4 - Prepping For Outreach
What's in This Section?

  • This module will get you set up to perform outreach
  • How to set up a new Gmail address
  • Setting up Canned Responses (aka templated emails)
  • How to properly set up a Gmail account to maximize time spent in there
Creating a Niche Gmail
4 mins
Prepping Your Gmail for Outreach
4 mins
How to Use Gmail "Canned Responses"
3 mins
Section 5 - ALL The Tactics
This section is where we cover each link type in great detail.

Each link type has it's own mini module and process, broken down by role.

This is where 90% of the training really takes place. Everything up to this point was in preparation for these videos.
What's Included?
Link Reclamation
Intro to Link Reclamation
2 mins
The Link Reclamation Process
2 mins
Finding Mentions Using Google Alerts
2 mins
Finding Mentions Using Mention.com
6 mins
Pitching Link Reclamation Opportunities
4 mins
Sponsored Content
Intro to Sponsored Posts and the Process
5 mins
How to Find Sponsored Post Opportunities
6 mins
Evaluating the Quality of Sponsored Posts
6 mins
How to Pitch Sponsored Posts
4 mins
Negotiating Pricing with Bloggers
5 mins
EXTRA - Using Blog Dash to Find Opportunities
8 mins
EXTRA - Using Twitter to Find Opportunities
12 mins
Guest Posting
What is Guest Posting?
4 mins
Guest Post Process
3 mins
Finding Guest Post Opportunities
5 mins
How to Assign Value to the Opportunities
7 mins
Pitching Guest Post Opportunities
5 mins
Managing Guest Post Reponses
6 mins
Getting Content Written
7 mins
Dealing With Stripped Links
5 mins
Link Roundups
Intro to Link Roundups
What is a Link Roundup?
Finding Link Roundups with Search Engines
Finding Link Roundups with Twitter
Finding Link Roundups with Majestic SEO
How to Pitch Link Roundups
Podcast Outreach
Included Files + Links
Podcast Strategy
11 mins
Podcast Prospecting
7 mins
Cleaning Podcast Prospects
5 mins
Podcast Outreach
11 mins
Podcast Management
5 mins
Resource Pages
What's a resource page?
5 mins
What is broken link building?
5 mins
The resource page + BLB process
3 mins
Understanding the need for content
5 mins
Finding resource page opportunities
4 mins
Checking a resource page for broken links
4 mins
Recording BLB and resource prospects
4 mins
The resource page / BLB value prop
3 mins
Pitching resource page opportunities
4 mins
Pitching broken link opportunities
5 mins
EXTRA - Pitching broken links
8 mins
Pitching resource pages
5 mins
The Synonym Method
Intro to Synonym Method
5 mins
Synonym Method Process
2 mins
Finding Opportunities in the Same Niche
5 mins
Finding Opportunities in the Same Location
5 mins
Pitching Same Niche Opportunities
4 mins
Pitching Same Location Opportunities
3 mins
Extra - Synonym Method - Same Location
5 mins
Extra - Synonym Method - Same Niche
7 mins
Content Promotion Hacks
Why Use Blog / Forum Comments?
3 mins
The Blog / Forum Process
3 mins
Hiring a Writer Specifically For Commenting
3 mins
How to Find Quality Forums
4 mins
How to Find Quality Blogs to Comment on
5 mins
How to Leave Forum Comments
8 mins
How to Leave Blog Comments
5 mins
EXTRA - Promoting in Facebook Groups
8 mins
EXTRA - Promoting Content on Quora
6 mins
PR and Media Links
Intro the PR and Media Links
5 mins
Growth Hacking the PR Process
3 mins
Finding PR Opportunities
7 mins
Value Exchange Methods
7 mins
Pitching Journalists
4 mins
Local Links
Intro to Local Blogger Outreach
3 mins
How to Find Local Bloggers
4 mins
Pitching Local Bloggers
3 mins
Pitching Sponsored Posts
2 mins
Pitching Paid Link Insertion
3 mins
Pitching a Guest Post
5 mins
Ninja Tactics
Manufacturer Links (eCommerce Only)
2 mins
Video Links
5 mins
Directory Links
3 mins
Professional Organization Links
2 mins
Conference and Event Links
4 mins
Using Meetup.com to Find Bloggers
4 mins
Finding Bloggers
4 mins
Reverse Engineering Opportunities
4 mins
Getting Cheap Infographics Created
6 mins
Pitching Infographics
5 mins
Section 6 - Additional Insights
Every Single Link Type + Proper Destination
10 mins
Outreach Automation with Pitchbox
6 mins
How We're Using Pitchbox
How to Write Better Cold Outreach Emails
15 mins